Five Reasons Business Owners Need a Freelance Writer Like You

So, the client took creative writing in college and got all As. They started a garden blog and added to it most weeks until they had a few hundred followers. Their content strategy worked great for launching their business. Good for them. Even if all of these things are true for your client, and they rarely are for most business owners, they likely could still use someone like you.

Sure, but can you really do it all?

Running a business is a highly stressful and time consuming process. It takes everything most of us have and then some. Most business consultants offer this advice, “To be successful in your own business, pick the activity that makes you the most money and make it your number one priority.” It is doubtful this is the company blog.

I see it all the time, well intentioned business owners start out writing all of the content for their business and do great, for a while. But, sooner or later those priorities shift and you can’t let go of your content strategy and focus on everything else and expect it to still provide a stream of new prospects.

There are a lot of other reasons you can likely improve their current content, here are just a few things you can tell them.

  • Your content needs to be added to regularly to get the attention you want from the search engines.
  • When you hand this off to an unpaid or barely paid intern, will the quality be the same?
  • I don’t know them all, but I know a few. This is what I do all day, every day. I can make your content work for you. Can you?
  • Keeping it topical. Too many times business owners speak so much from their own perspective they miss that the content is for the clients, not them.
  • Making it relevant. Sure, you know what you want to achieve and you know your product better than me, but do you have the time to tie that in to current trends? That’s what you pay me for.

So, if you want a content strategy that will consistently reach your target market and bring in new prospects, stay current, get updated regularly and doesn’t ever become too personal, you need someone like me. It’s probably not even going to cost as much as you think!

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