Fertility and Surrogacy Writer – $30.00 – $35.00 / hr
To support SEO and content marketing goals by producing high-quality, research-driven articles for intended parents exploring fertility, surrogacy, egg donation, and sperm donation. The content will help close the informational gap between the client and its competitors across multiple web properties.
This content must balance accuracy, emotional sensitivity, and search performance, often addressing high-stakes life decisions. An experienced writer with a strong research background and prior work in healthcare, fertility, parenting, or other sensitive life topics. The ideal candidate can translate complex subjects into clear, empathetic, and accurate long-form content. Familiarity with SEO best practices and working from detailed briefs is important. Experience incorporating editorial feedback and medical or legal review is a plus.
Profile Overview
Our client is a mission-driven fertility organization operating multiple complementary brands. They are seeking a skilled writer who can create empathetic, research-based blog content that informs and engages prospective parents. Writers should be comfortable synthesizing complex fertility topics into clear, accessible narratives. A strong alignment with values of inclusivity, ethics, and patient-centered care is essential.
Scope
- Commitment: ~50-55 hours/month (~12 hours/week)
- Duration: Long-term, ongoing collaboration
- Deliverables: 8–10 blog articles per month (~1,000 words each)
- Content will primarily be informational and educational, with occasional mid-funnel conversion support.
Responsibilities
- Write blog articles targeting intended parents across the fertility journey
- Follow detailed SEO briefs
- Conduct light research to ensure accuracy and authority
- Align with brand voice and tone across Circle and Growing Generations
- Maintain a human-first, empathetic tone throughout
- Minimally use AI tools
- Be flexible in attribution, ghostwriting or bylined work as needed
- Incorporate expert-reviewed sources, reputable medical organizations, and internal subject matter guidance when required
- Collaborate with editors and stakeholders through revisions and feedback cycles
- Adhere to medical and legal sensitivity guidelines when covering regulated or high-risk topics
- Produce trustworthy, high-quality content that closes informational and authority gaps with competitors while supporting organic search performance. Content should be empathetic, accurate, and genuinely helpful, not promotional, and aligned to both search intent and AI-driven discovery.
Skills and Qualifications
- Strong research and writing skills; ability to synthesize complex topics
- Native English speaker
- Demonstrated experience writing for healthcare, fertility, parenting, or lifestyle audiences
- Proven ability to write emotionally resonant, mission-aligned content without being promotional or sensationalized
- Comfort working within established brand, SEO, and compliance frameworks
- Ability to work autonomously and meet deadlines
- Follows guidance well, asks thoughtful questions, and delivers consistent, polished work.
About Client
This client is a trusted leader in the fertility and surrogacy space. With a commitment to inclusivity and support, they serve intended parents worldwide with empathy, professionalism, and care. Their content plays a vital role in educating and guiding people through deeply personal journeys. Accuracy, trust, and tone are critical, as this content often informs decisions with long-term emotional, financial, and medical impact.