Engagement Editor/Content Analyst – $25/hr

Engagement Editor/Content Analyst

100% remote- EST hours

12+ month contract

*Not open to c2c

The Engagement Editor/Content Analyst will work collaboratively across marketing, product, creative, social, media and research to accomplish goals of acquiring and retaining new subscribers. Guide strategy and execution of subscription initiatives, provide guidance to other professionals and advice to executives, and conduct special projects. Ensure timely completion of projects, meet marketing objectives and adhere to division’s strict quality and brand standards.

Engagement Editor/Content Analyst Responsibilities:

● Market: Able to interpret industry information & trends that impact the subscription product, identify the impact & make product & business recommendations on messaging or marketing strategy.

● Voice of Consumer: Regularly validates & updates assumptions based on internal tools. Uses these insights to influence product and marketing strategies.

● Consumer Journey: Regularly validates & updates the subscriber journey based on data & voice of customer. Uses these insights to influence product roadmaps, marketing plans and overall customer engagement. Uses unique insights to identify opportunities for product & marketing innovation to drive product success.

● Product Launches: Develop & drive innovative go to market strategies. Collaborate across key functions to review, refine & deliver comprehensive GTM plans that drive success for focal products. Able to rapidly iterate & refine based on data, feedback & market changes.

● Value Proposition: Can drive cross-functional workshops on value proposition & messaging creation & validation. Provides guidance to Product on what a value proposition is and is not.

● Brand: Serve as brand champion, ensuring that all deliverables—whether created internally or by third party vendors are on brand.

● Processes: Focus on process innovation & improvements to more effectively drive product success through all selling & marketing channels. Develops & drives division wide initiatives. Ensures the efficient use of resources within the team & across the organization. Identifies & communicates areas of critical risk. Sets realistic timelines. Keeps the team & management informed.

● Interlock: Sees the ‘big picture’ of how all the pieces fit within a business unit. How the business drivers relate, combine for profitable growth and relate to the day-to-day job. Uses that knowledge to make good business decisions and understands how individual actions & decisions impact key divisional measures.

● Reporting: Provide detailed reports and analysis that includes quantitative results and insights.