Email Marketing Coordinator
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in executing marketing strategies and campaigns that enhance brand awareness and drive customer engagement. This position requires a blend of creativity, analytical skills, and technical expertise in various marketing tools and platforms.
Responsibilities
- Develop and implement marketing campaigns across multiple channels, including email, social media, and digital platforms.
- Utilize marketing automation tools like Pardot and HubSpot to streamline processes and enhance customer engagement.
- Create compelling copy for various marketing materials, including email newsletters, website content, and promotional materials.
- Design visually appealing graphics using Adobe Creative Suite to support marketing initiatives.
- Conduct customer segmentation analysis to tailor marketing messages effectively to target audiences.
- Monitor and analyze campaign performance metrics to optimize future marketing efforts.
- Collaborate with cross-functional teams to ensure cohesive messaging and branding across all platforms.
- Stay updated on industry trends and best practices in digital marketing.
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Experience
- Proven experience in a marketing role with a focus on digital marketing strategies.
- Proficiency in marketing automation platforms such as Pipedrive and/or HubSpot is highly desirable.
- Strong understanding of CSS for basic website updates and enhancements.
- Excellent copywriting skills with the ability to create engaging content tailored to different audiences.
- Familiarity with customer segmentation techniques to improve targeting efforts.
- Experience with Adobe Creative Suite for graphic design purposes is a plus.
- Knowledge of Marketing Cloud tools is advantageous but not mandatory.
If you are passionate about marketing and eager to contribute your skills in a collaborative environment, we encourage you to apply for this exciting opportunity.
Job Types: Part-time, Contract
Pay: $18.00 – $22.51 per hour
Expected hours: 10 – 20 per week