Email Marketing Coordinator – $45,000 – $55,000 a year
Almond Cow is an innovative, fast growing start-up looking to change the way the world views plant based milk. Are you someone who thrives in a performance-driven company, and is always up for a challenge? Then our Marketing Coordinator role may be right for you. The successful candidate for this role possesses an entrepreneurial spirit, is comfortable with ambiguity, and is ready to push the envelope with collaborative approach and a high level of business acumen.
Position Summary: A digital brand marketer with a passion for storytelling to execute, collaborate and maintain best in class digital experience. This role works cross functionally to coordinate and execute a compelling email/SMS calendar to grow overall brand awareness and web site conversion and purchase intent. The Marketing Coordinator will track sales plans progress by week to plan and work with team to update and optimize content to meet and exceed key sales goals. The coordinator will work with the writer and creative to create and execute email calendar as well as targeted flows. The coordinator will track/test email strategies leveraging deep understanding of our consumers from web analytics and industry and marketplace data and communicate critical insights.
Must possess an entrepreneurial spirit, be comfortable with ambiguity and ready to push the envelope with collaborative approach and a high level of business acumen.
Essential Duties and Responsibilities:The Marketing Coordinator will execute the digital marketing promotional and content email/sms calendar to drive traffic, engage and convert target customers.
- Execute promotional/content Email calendar, optimizing flow programs to grow email list and manage the execution of batch email from the email platform
- Identify/optimize email list segmentation and targeting based on a customer’s online and offline purchase history, website interactions and prior cross-channel engagement with the company.
- Report on email trends to create brand storytelling opportunities as it relates to product to be leveraged in future emails, blogs as well as onsite web content.
- Collaborate and coordinate to confirm website messaging and fresh content supports and aligns with email strategy/creative to drive traffic, engage visitors, and convert visitors to prospects.
- Assist with competitive and broad market research
- Provide accurate and timely project reporting on all marketing activities.
- Self-motivated and able to work with regular check-ins and supervision from department leaders or teammates to communicate back progress and updates.
- Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders.
- Enthusiastic, passionate, and strong work ethic
- Proactive and self-motivated with strong attention to detail.
- Strong verbal and communication skills.
- Other duties as assigned.
- Must understand and comply with all safety rules, confidentiality practices, company policies.
Education / Experience:
- BA in Marketing, Business, or a related field.
- 1-2 years of experience in marketing, communications, or business roles
- 1-2 years of experience in marketing, communications, or business roles
- Email platform experience required, Klaviyo/Attentive experience strongly desired but not required
- Text/SMS platform experience required
- Excellent writing skills for online with experience/unique passion to follow SEO best practices
- Excellent communication and collaboration skills, and strong analytical capabilities
- Proficiency with Microsoft Office/Google Suite required
- Ability to thrive in a fast-paced, deadline-driven team environment with shifting priorities
- Self-starter, not afraid to be scrappy and roll up your sleeves
- Detail-oriented and comfortable taking an analytical approach to decision-making
- Ability to handle multiple projects in a fast-paced weekly workflow
- Experience in retail, home goods or fashion related industry is a plus
- Excellent organizational skills with attention to detail
- Ability to take direction and understand the brand image
Core Competencies:
To perform this job successfully, an individual should demonstrate the following competencies:
Analytical rigor
Strategic Planning
Business Analysis, particularly in Microsoft Excel and/or SQL
Project Management
Relationship Management
Process Improvement
Business Development
Creativity and Innovation: Ability to generate ideas and act on them, consistent contribution, ability to create a vision, strong problem-solving skills, strong intuition, ability to understand and develop positioning, affinity for social media and digital trends.
Business skills: Proven track record of meeting and exceeding goals and managing work effectively. Business development, effective work-flow structuring, product knowledge, multi-tasking, strong analytical skills, excellent written and oral communications, highly organized, very thorough, detail-oriented, strong time management and ability to prioritize effectively.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individual’s disabilities to perform the essential functions.
Physical Demands:
Individuals may need to sit or stand as needed, may require walking primarily on a level surface for periodic periods during the day, reaching above shoulder heights, below waist or lifting as required to file documents or store materials throughout the day.
Work Environment:
This is a remote position that requires the individual to ensure they are able to work in a business environment setting free from distraction that allows the employee to perform the essential functions of this job. For the most part ambient room temperatures, lighting and traditional office equipment as found in a typical office environment. This position requires no travel.
Job Type: Full-time
Pay: $45,000.00 – $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
- Overtime
Experience:
- E-commerce: 2 years (Required)
Language:
- English (Required)
Work Location: Remote