E-commerce Content Specialist
The eCommerce Content Specialist owns the end-to-end creation and optimization of online Product Detail Pages (PDPs) to drive traffic, conversion, and revenue while maintaining brand voice and content standards. This role partners closely with Buying, Category Merchandising, and vendors to collect and validate product data and digital assets (specifications, images, video, and enhanced content), ensuring a high-quality, customer-friendly online shopping experience.
The specialist leverages site analytics and customer insights to identify content opportunities, drive continuous improvements, and support process automation and efficiency.
Key Responsibilities
- Build and optimize PDP content:
- Create, update, and maintain product detail pages across the eCommerce platform, including product titles, descriptions, enhanced copy, and attributes. Manage multiple projects simultaneously.
- Manage product assets:
Source, organize, and publish images, video, and enhanced content. Ensure quality, compliance, and alignment with brand voice and internal guidelines.
- Partner cross-functionally:
Collaborate with Buying, Category Merchandising, and vendor partners to gather accurate product data and assets and confirm assortment priorities.Leverage analytics tools (Adobe, Quantum Metric, Intera) and customer feedback to identify content gaps, improve conversion rates, and reduce returns.Conduct QA to validate accuracy, completeness, and on-site presentation. Troubleshoot content and display issues with internal and external partners.Recommend and support more efficient workflows, document best practices, and contribute to process improvements and automation (including AI tools such as Alteryx).QualificationsEducation
- Use data to improve performance:
- Quality assurance:
- Continuous improvement:
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
Experience
- 1–3 years of experience in eCommerce content, digital merchandising, content operations, or a related field
- eCommerce and/or project management experience preferred
- Professional storytelling or copywriting experience preferred
Technical Skills
- Experience with eCommerce platforms
- Proficiency with analytics tools (e.g., Alteryx, Quantum Metric)
- Experience with CMS and PIM systems (e.g., Syndigo PIM)
- Familiarity with AI tools (e.g., Copilot)
- Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
- Adobe Photoshop and Firefly
- Basic understanding of HTML.
Pay: $23.00 – $25.00 per hour
Benefits:
- Health insurance
Application Question(s):
- Would you be comfortable working in the EST time zone?