Direct Response Copywriter




We are hiring a sharp, psychology-driven Direct Response Copywriter to write high-converting copy across ads, landing pages, and email for Uproot Clean. This is a hands-on execution role. You will be writing daily, testing aggressively, and optimizing based on performance data.

 

This is not a strategy or people management role. You are here to write copy that converts, learn fast from data, and consistently beat controls in a performance-driven DR environment.

 

The ideal candidate is obsessed with persuasion, understands buyer psychology deeply, and knows how to turn insights into copy that drives clicks, conversions, and revenue.

 

Key Responsibilities

 

Research

  • Conduct deep research before writing, including customer reviews, support tickets, forums, competitor claims, clinical studies, national health databases, and credible third-party sources
  • Identify and validate what is actually true about the product, the customer, and the problem before producing copy
  • Extract real proof, mechanisms, and specific insights to support claims and angles
  • Use research to uncover unique, defensible angles rather than justify preconceived ideas
  • Ground all copy in facts, insight, and understanding, not vague language or clever phrasing

 

Direct Response Copywriting

  • Write high-converting ad copy weekly for paid social, search, and other performance channels
  • Write conversion-focused landing pages on a regular cadence
  • Write revenue-driving email campaigns for promotions, launches, and lifecycle flows
  • Adapt messaging across formats while maintaining clarity and persuasion

 

Testing & Optimization

  • Iterate on hooks, angles, headlines, and CTAs based on performance feedback
  • Collaborate with media buyers, retention managers, and creative teams to test new concepts
  • Analyze winning and losing copy to continuously improve results

 

Collaboration

  • Work closely with design, media buying, and email teams to align copy with creative execution
  • Participate in creative brainstorms to generate new angles and hypotheses
  • Support product launches with clear, compelling, benefit-driven messaging

 

Market & Customer Understanding

  • Study customer reviews, objections, and language to inform copy
  • Analyze competitor ads and funnels to identify opportunities
  • Apply proven psychological triggers while avoiding gimmicks or hype

 

Requirements

  • 3+ years of hands-on direct response copywriting experience
  • At least 1 year of writing in supplements, health, beauty, or adjacent regulated categories
  • Proven ability to write copy that converts, with portfolio examples or performance context
  • Strong understanding of funnels, offers, and buyer psychology
  • Excellent written American English, clear, direct, and persuasive
  • Comfortable with feedback, iteration, and fast turnaround cycles
  • Self-motivated, execution focused, and accountable for output

 

This Role Is For You If

  • You want to write direct response copy daily and judge success by performance, not opinions
  • You think in hooks, angles, benefits, and offers and know how to turn psychology into sales
  • You actively study what is working, apply it fast, and improve through iteration
  • You take feedback and data seriously and use both to sharpen your copy quickly
  • You are driven, self directed, and accountable for output and results

 

This Role Is Not For You If

  • You rely on vague brand language instead of clear, persuasive direct response copy
  • You avoid data, feedback, or being held accountable for performance
  • You write one draft, get attached to it, and resist testing and iteration
  • You prioritize cleverness or creativity over clarity and conversion
  • You need heavy direction or struggle to produce strong copy consistently
  • You do not understand funnels, offers, and real customer objections
  • You copy trends without understanding the psychology behind why they work
  • You prefer talking about strategy more than writing, testing, and improving copy

 

Work Style Expectations

  • Full-time, remote.
  • This is a work-from-home role, not a work-from-anywhere role. If you like to travel a lot while on the job, this role is not for you. You must have a fixed, reliable workspace.
  • Must work US EST hours (8 am – 5 pm EST)
  • Must have a fixed, reliable workspace
  • Consistent daily output is non-negotiable

 

Examples of our current winning Landers

Apply (Mention Listiller.com When Applying)