Direct Response Ad Copywriter (Meta Ads) – $5-7k per month
Location: Remote
Type: Freelance (monthly retainer)
Compensation: $5-7k per month
Time Commitment: Monthly Contract → full-time potential
Reports to: Senior Performance Creative Strategist
Company Description
We’re building the future of proactive health and already serving tens of thousands of paying customers every month through a DTC SaaS subscription model. Our product is novel and our moat is wide, with 3 years of R&D behind it.
We operate as a performance-driven DTC brand and are actively scaling Meta ads, funnels, and creative systems. Creative output and iteration speed are core to our growth.
Role Description
We’re looking for a Direct Response Ad Copywriter to help us scale a new quiz-based acquisition funnel. This role is heavily focused on writing high-quality, direct response Meta ad briefs and scripts at scale and working closely with a team of editors to turn those briefs into winning ads.
You’ll be joining at a moment of rapid growth with an experienced team. This role has real impact, high visibility, and the opportunity to help us scale.
You’ll be thinking in concepts, angles, hooks, and iterations, informed by performance data and funnel awareness stage. Your job is to create clear, executable briefs that editors can turn into high-performing ads.
What You’ll Be Responsible For:
- Writing 30–50 performance ad briefs per month
- Developing hooks, angles, concepts, scripts
- Iteration ideas based on winners
- Translating creative strategy into clear, executable briefs/script for editors
- Collaborating with editors, creative strategists, media buyer
- Participating in creative performance meetings
- Suggesting new ad concepts based on:
- What’s working
- Audience awareness level
- Supporting a quiz funnel that routes users to different health-condition landing pages
What You Won’t Be Responsible For:
- Media buying
- Overall creative strategy
- Final performance calls
What Success Looks Like:
- Editors can execute your briefs with clarity of testing intent
- Creative output volume increases without quality dropping
- Concepts show early traction
- Iterations are thoughtful, data-driven, not random
- No ego, collaborative, take feedback well, results-oriented
Required Experience:
- 3+ years of proven experience writing performance ad briefs/scripts for Meta
- Experience working with editors and designers (video + image ads)
- Strong understanding of:
- Direct response Meta ads
- Customer psychology
- TOF vs MOF vs BOF messaging
- Comfortable with performance metrics: ROAs, CPA, CTR, CPC, Thumbstop Rate
Nice to Have:
- Quiz funnel experience
- Health / wellness / supplement brands
- Bachelor’s degree in Marketing or a related field
To Apply, Send Us the Following:
- Your resume
- Any relevant portfolio
- Examples of performance ad briefs/scripts you’ve written
- Bonus points if you can share the final ads that were created from your briefs
Trial Assignment for Shortlisted Candidates:
- 1-2 ad briefs
- Evaluated on clarity, creativity, and execution readiness for editors