Digital Copywriter – Healthcare
Our client, a well-known telemedicine company, is looking for a Digital Copywriter with a passion for crafting compelling and action-oriented content in the direct-to-consumer healthcare space for an ongoing remote contract. This role bridges creativity and strategy, working closely with both the Paid Media and UX/Web teams to deliver copy that engages audiences, drives conversions, and aligns with their brand voice. The ideal candidate has a strong foundation in UX principles, an ability to tell compelling stories through web pages, and a keen understanding of SEO best practices. You will play a critical role in shaping how their healthcare solutions are communicated to consumers, ensuring clarity, engagement, and impact.
This is an ongoing remote contract working any US time zone.
Responsibilities:
- Collaborate with Paid Media and UX/Web teams to develop copy for ad campaigns, landing pages, website content, and other digital platforms.
- Write engaging and actionable content that resonates with direct-to-consumer healthcare audiences.
- Develop user-centric copy that supports seamless navigation and storytelling on web pages.
- Incorporate SEO best practices to optimize content for search visibility and rankings.
- Conduct research to understand consumer behavior, industry trends, and competitors, ensuring relevance and differentiation.
- Partner with designers, marketers, and developers to ensure copy aligns with visual elements and overall strategy.
- Iterate and refine copy based on performance data, user feedback, and testing insights.
- Maintain a consistent brand voice across all digital touchpoints.
