Digital Content Writer (Blogging & Social Media)

Company Summary

Publishing.com empowers individuals from all walks of life to generate meaningful income streams through book publishing. As a leading online education platform, we specialize in guiding our students through the processes of writing, publishing, and selling books and audiobooks on major platforms like Amazon and Audible. We are thrilled to announce that Publishing.com has been recognized as the 19th fastest-growing private company in America for 2023, according to the prestigious Inc. 5000 list. Over the past two years, we’ve experienced an incredible 30% year-over-year growth and expanded our team by 500%. Recently, we hit a major milestone by helping 60,000+ students through our programs.

Our mission is to become the premier destination for all publishing-related needs. In line with this vision, we are excited to announce the launch of our latest innovation, Publishing.ai, a software designed to revolutionize the publishing industry further. This year marks a significant milestone in our journey toward achieving our goal, as we continue to expand our offerings and support our community of publishers.

About The Role

Publishing.com seeks a highly skilled and experienced full-time Digital Content Writer to join our team. The ideal candidate will have at least three years of relevant direct response copywriting experience and exceptional writing and editing abilities. This role requires strong project and time management skills to create engaging content for our blog, website, and social media platforms. The successful candidate will have a passion for storytelling, a keen eye for detail, and the ability to work autonomously and collaboratively in a fast-paced environment. 

A portfolio showcasing your previous work in blog writing and social media content creation is required. 

ResponsibilitiesContent/Copy Creation and Curation:

• Produce 3-4 high-quality blogs per week that adhere to brand and content guidelines
• Develop SEO-focused content to drive organic traffic, incorporating relevant keywords and best practices
• Create engaging content across various social media channels such as Instagram, Facebook, LinkedIn, and Pinterest
• Create periodic written content for our promotions, such as whitepapers, ebooks, etc.
• Research and generate compelling blog topics relevant to our target audience and industry trends.
• Collaborate with cross-functional teams to gather information and insights for content creation.

Editing and Proofreading:

• Edit and proofread content to ensure accuracy, clarity, grammar, and adherence to brand voice.
• Review and revise existing content to optimize its performance and relevance.
• Ensure consistency and quality across all content channels and platforms.

Project Management:

• Execute an editorial calendar, effectively managing content production schedules and deadlines.
• Monitor and track content performance using analytics tools, making data-driven recommendations for improvement.

RequirementsExceptional Writing and Editing Skills

• 5+ years of copywriting experience crafting engaging blog articles and social media posts using direct response techniques to drive organic traffic and conversions.
• Must have hands on experience conducting independent data analysis and SEO research in order to improve overall campaign performance.
• Experience working in a high-growth, B2C company. 
• Strong command of grammar, punctuation, and language conventions.
• Ability to adapt writing style to match brand guidelines and target audience.

Project Management and Time Management

• Demonstrated experience in managing multiple projects simultaneously, meeting deadlines, and maintaining high-quality output.
• Strong organizational skills and attention to detail to effectively plan and execute content strategies.

Creative Thinking and Storytelling

• A creative mindset with the ability to generate innovative content ideas and storytelling approaches.
• Skill in crafting narratives that resonate with the target audience, evoking emotional responses and prompt action through effective direct-response copywriting.

Digital Marketing Knowledge

• Understanding social media platforms, trends, and strategies to engage and grow audiences effectively.
• Basic knowledge of content analytics tools such as Google Analytics, SEMRush, Hootsuite, Sprout Social, or similar to measure and interpret content performance.

Collaboration and Communication

• Strong interpersonal skills to collaborate effectively with cross-functional teams, incorporating feedback and input.
• Excellent verbal and written communication skills to articulate ideas, present concepts, and convey messages effectively.