Copywriter, Soni
Soni is seeking an experienced Packaging Copywriter to support a high volume of product packaging initiatives across our client’s portfolio. This person will focus specifically on copy that lives on physical product packaging, partnering closely with brand, marketing, product and formulated-goods teams to create clear, compelling and on-brand messaging.
Responsibilities:
- Develop and refine copy for product packaging across multiple SKUs and collections.
- Translate product benefits, formulas and product information into concise, consumer-friendly messaging.
- Maintain a consistent brand voice while incorporating feedback and requirements from multiple stakeholders.
- Manage frequent rounds of revisions and confidently articulate the rationale behind copy recommendations.
- Evaluate copy both at the individual SKU level and across broader product collections to ensure consistency.
- Partner with internal teams to appropriately incorporate required product and regulatory information.
Ideal Experience:
- Proven packaging copywriting experience with portfolio samples demonstrating work on physical product packaging.
- Background in personal care, beauty, consumer health, CPG or food & beverage strongly preferred.
- Experience writing for formulated goods is highly desirable.
- Familiarity with packaging regulatory requirements, including front-of-pack information and Drug Facts panels, is a plus.
- Strong conceptual storytelling and brand-voice skills.
- Comfortable navigating multiple stakeholders, significant feedback and iterative creative processes.
- Able to bring a strong creative point of view while remaining collaborative and receptive to feedback.