Copywriter / Social Media Copy Specialist – From $20.11 an hour

Copywriter / Social Media Copy Specialist
Reports To: Content StrategistI. Role SummaryThe Copywriter / Social Media Copy Specialist breathes life into brand messaging through concise, persuasive, and brand-aligned text. They shape the words people read in social captions, promotional campaigns, and lead-generating funnels, ensuring Justin and John’s unique voices are front-and-center, while also making complex real estate concepts digestible.II. Mission

• Voice Preservation: Master and consistently replicate Justin and John’s authentic tone, style, and energy.
• Persuasive Impact: Drive conversions, leads, and brand loyalty through compelling copy across multiple platforms.
• Education & Engagement: Simplify intricate real estate strategies, so both novice and veteran investors can follow and benefit.III. Key Responsibilities
• Social Media Caption Writing

• Develop scroll-stopping hooks and calls-to-action for platforms like Instagram, TikTok, Facebook, X, and LinkedIn.
• Experiment with different content lengths and styles, from microcopy to longer narrative posts.

• Scripting & Email Sequences

• Craft scripts for podcast intros, video promos, or pre-recorded ads.
• Write email funnels targeting segments like potential sellers, private lenders, or business acquisition leads.

• Brand Voice & Messaging Consistency

• Continually refine brand lexicon: signature phrases, power words, brand mottos.
• Ensure tonal consistency across all channels—professional yet approachable, authoritative yet friendly.

• Content Collaboration

• Work from briefs provided by the Content Strategist to ensure alignment with broader campaign objectives.
• Support the Graphic Designer by providing precise copy for text overlays, infographics, or highlight reels.

• Testing & Optimization

• Participate in A/B testing of headlines, hooks, or email subject lines to increase open rates and conversions.
• Use analytics data to guide copy improvements, focusing on boosting click-through rates, watch times, or audience retention.IV. Strategic Aims
• Elevate Thought Leadership: Use copy to position Justin and John as industry pioneers and problem solvers.
• Maximize Engagement: Hook the audience fast, keep them reading, and prompt them to act (comment, share, DM, fill out a form, etc.).
• Funnel Efficiency: Support lead capture and nurturing efforts to move prospects further down the sales funnel.V. Daily Tasks & Long-Term Initiatives
• Daily/Weekly:
• Produce captions for scheduled posts, ensuring each platform’s unique requirements are met (character limits, hashtags, etc.).
• Draft short scripts or talking points for upcoming videos, reels, or live streams.
• Engage in quick iterative copy tweaks based on social media feedback or immediate performance data.
• Monthly/Quarterly:
• Refresh email and ad copy for ongoing campaigns to combat audience fatigue.
• Conduct copy audits to ensure brand voice remains consistent and updated with the latest business directions.
• Collaborate on major campaigns or product launches (e.g., investment workshops, wholesaling masterclasses).VI. Tools & Software
• Writing & Proofing: Google Docs, Microsoft Word, or specialized copywriting/editing platforms (e.g., Grammarly, Hemingway App).
• Project Management: Shared boards on Trello, Asana, or Monday.com for receiving briefs and tracking tasks.
• Data & Analytics: Email marketing platforms (Mailchimp, ActiveCampaign) or social analytics to gauge copy performance.VII. Ideal Candidate Attributes
• Storytelling Talent: Understands how to craft a narrative that resonates with a real estate-focused audience.
• Strategic Mind: Balances creativity with the end goal of lead generation and brand uplift.
• Adaptable Tone: Can switch from educational, to promotional, to conversational depending on the platform and audience.
• Proactive Researcher: Stays informed about real estate jargon, investment strategies, and market developments.

VIII. KPIs

• Engagement Metrics per Post: likes, shares, comments.
• Email Funnel Performance: open rates, click-through rates, and conversions.
• Script Conversion Rates: increases in watch time or direct lead generation from scripted video content.
• Consistency Score: internal brand voice audits to confirm alignment with Justin and John’s persona.IX. Collaborative Pathways
• With the Content Strategist: Align on content pillars, brand voice updates, and campaign goals.
• With the Graphic Designer: Deliver concise yet powerful text for visuals.
• With the Social Media Manager: Ensure final copy meets platform-specific best practices and is scheduled accurately.

Job Type: Full-time

Pay: From $20.11 per hour

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Work Location: Remote