Copywriter (Reveal – Embedded Analytics)
As a Mid-Level Copywriter for Reveal, you will craft clear, concise, and engaging copy across various mediums to engage users through every stage of the customer journey. Collaborating closely with our marketing, sales, and product teams, you will develop innovative content strategies that align with business goals and enhance brand visibility. Your role involves translating complex product information into simple, engaging language tailored for a B2B audience, monitoring the effectiveness of marketing campaigns to optimize content, and maintaining brand consistency across all channels. You will manage multiple projects from concept to completion, working efficiently under tight deadlines to drive our brand forward.
Responsibilities:
- Content Creation Across Channels: Craft compelling and clear copy for diverse formats such as product descriptions, blog posts, email campaigns, case studies, white papers, ad copy, video scripts, social media posts, landing pages, and instructional guides.
- Drive Engagement and Conversion: Develop content that is not only informative but also engaging and optimized for conversion across various digital platforms. This includes writing SEO-friendly blog articles, persuasive landing pages, and targeted ad copy to attract and convert leads.
- Product Understanding and Promotion: Translate complex product features into clear, benefit-driven content that resonates with a B2B audience, aiding in product adoption and user retention.
- Collaborative Content Strategy: Work closely with the ACD of copy, marketing, sales, and product teams to align content with business goals, ensuring consistency in brand voice and message across all channels.
- Performance Analysis: Monitor the effectiveness of content campaigns and optimize based on data-driven insights to maximize reach and impact.
