Copywriter – Performance Focused
Our client, a digital marketing agency, is seeking a Performance-Focused Copywriter to create compelling, conversion-driven copy for landing pages, ad campaigns, and other digital assets. This role is ideal for someone with a strong focus on crafting messaging that drives measurable performance while aligning with brand voices and marketing goals.
About Our Client:
Our client is a Salt Lake City-based digital marketing and media company focused on helping small but ambitious brands maximize growth while reducing waste. They combine local SEO, targeted paid digital campaigns, and media solutions to deliver scalable, productized offerings. Join their team and become part of an innovative, entrepreneurial environment, where technology, AI, and automation are at the heart of everything they do.
Key Responsibilities
Landing Page Copywriting:
- Write persuasive, SEO-friendly copy for landing pages to maximize conversions and align with campaign objectives.
- Optimize landing page content through A/B testing and data-driven insights.
Ad Copywriting:
- Craft attention-grabbing, performance-focused ad copy for platforms like Meta, Google Ads, and others.
- Tailor messaging to target audiences, focusing on high click-through rates (CTR) and ROI.
Performance Analysis & Optimization:
- Analyze campaign performance data to refine and optimize copy for better results.
- Test variations of copy to determine the most effective messaging strategies.
Collaboration:
- Work closely with designers and marketing strategists to ensure cohesive and impactful campaigns.
- Participate in brainstorming sessions to develop creative concepts and strategies.
Brand Alignment:
- Adapt copy to various client brand voices while maintaining performance goals.
- Ensure consistency across all digital channels and marketing materials.
Required Skills & Experience
- 2+ years of experience in performance-focused copywriting, with a strong portfolio showcasing landing pages and ad copy.
- Experience writing for conversion-focused campaigns across platforms such as Meta, Google Ads, or other digital channels.
- Exceptional written communication skills with a focus on clarity, persuasion, and engagement.
- Strong understanding of digital marketing metrics such as CTR, ROI, and conversion rates.
- Knowledge of SEO principles and how to integrate them into copy.
- Familiarity with tools like Google Analytics, A/B testing platforms, and ad platforms.
- Proficiency with project management tools (e.g., Asana, Trello) and collaboration platforms (e.g., Slack).
- Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
- Strong attention to detail and a commitment to delivering high-quality work.
Nice-to-Haves
- Experience in UX writing or knowledge of user behavior and psychology.
- Familiarity with email marketing and writing high-performing email campaigns.
- Experience working directly with U.S.-based clients.
Why Work for Our Client?
- Growth Potential: Be a foundational team member in a rapidly evolving agency focused on the latest trends in AI-driven marketing.
- Entrepreneurial Culture: Work in an environment that values initiative, innovative thinking, and continuous improvement.
- Tailored Success Across Industries: Drive meaningful results for a diverse portfolio of clients.
Did this post spark something in you? Apply now and embark on a fulfilling journey with us!