Copywriter, OraSure

The Marketing copy writer is responsible for developing accurate and engaging content to support the promotion of our products across a variety of marketing formats (email, tradeshows, advertising, web content collateral materials, etc) and internal/external customer targets (sales, public health, HCPs, E&I, TPA’s, etc).
Specific responsibilities include developing a deep understanding of the market, the products and their positioning, and the objectives of the business to develop key messaging to be consistently incorporated in a variety of formats with the express goals of driving deeper awareness and relationships with customers and prospects by reinforcing the differentiating value proposition of our products.
Content will be used in a variety of formats including social media posts, emails, infographics, website features, and other formats.
We invite you to read through the below and submit your application to us. A member of our team will review it, and if you are selected you will be contacted for interview. Due to the volume of applications we receive, we are not always able to respond to those not selected for interview as quickly as we would like. If you do not hear from us regarding this role, but see other opportunities in the future you are interested in applying for, we will welcome your application then too.

Snapshot of Responsibilities:

    • Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
    • Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
    • Be adept at varying the voice, style, and other characteristics of messaging based on the product and/or target audience
    • Maintain up-to-date knowledge of communications- and client-related industry trends
    • Applies appropriate style guidelines and brand voice for consistent messaging
    • Interpret creative briefs to develop concepts for execution with assigned brands
    • Develop deep understanding of products assigned and their customer use cases to optimize approach and effectively communicate to each segment based on customer personas, needs and interests.
    • Write original copy for a range of marketing and communications materials including emails, collateral, web content, social media posts and other forms
    • Collaborating with content specialist to incorporate key scientific content into easily understood and compelling marketing messaging
    • Build a robust pipeline of relevant content, linked to overall business strategy
    • Collaborate with marketing managers, product managers, scientific affairs and sales teams to identify and fill gaps in content throughout the customer experience while positioning our products/services to solve market problems
    • Engage with the marketing, sales and product management teams to clearly understand perceived positioning of our and competitive products to ensure appropriate messaging is reflected in content
    • Leverage market data to develop content themes/topics and execute a plan to develop the content that educates customers
    • Develop editorial calendar, spear-head content review process and ensure deadlines are met
    • Ensure all content is on-brand and consistent in terms of style, tone of voice and quality
    • Coordinate required internal review and approval of all content according to policy WI-00025.
    • Collaborate with customer experience team to ensure timely deployment and metrics tracking as appropriate for the specific content
    • Conduct periodic competitive content audits
    • Expected travel <10% (e.g., for in-person tradeshows/conference attendance, in-office meetings, etc.)
    • Present copy concepts and final deliverables to internal team
    • Revise copy based on internal feedback gathered through review and approval process

What You Bring:

    • 3-5 years experience in a copy writing role with exceptional writing skills
    • Exceptional writing skills
    • Ability to work independently or with a team to meet deadlines
    • Excellent organizational skills and multitasking ability
    • Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline
    • The ability to understand scientific content and convey basic concepts and principles via written communications
    • Competent in writing compelling stories for nurturing and marketing campaigns
    • Knowledge of digital marketing to ensure appropriate content for SEO
    • Driven by a passion for storytelling, marketing, and social media
    • Always the first to be aware of the latest trends in relevant fields
    • Demonstrated high level of creativity, attention to detail and project management skills
    • Excellent organizational and time management skills to manage projects with many moving parts
    • Editorial mindset that seeks to understand what audiences consume and how to create it