September 30, 2025

Copywriter (Non-Profit Clients) – $55,000 – $60,000 a year

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TrueSense Marketing is a full-service direct response fundraising agency with team members located in almost every corner of the country. We develop donor-focused fundraising strategies that reach every donor segment, in every channel, with the goal of maximizing revenue for our clients.

As a Copywriter at TrueSense Marketing, you will be responsible for writing direct response fundraising copy across a number of channels. You’ll work in a team-based environment to serve your assigned clients, and generate copy for that motivates donors to give.

Essential Functions:

Follows direction of creative directors and/or copy directors to formulate fundraising copy for clients, and is open to feedback and input.
Works collaboratively with designers, digital team members, client services team members, and others to generate ideas and create successful fundraising campaigns.
Updates copy in existing control packages, creates versions, and tweaks copy as needed; addresses copy differences between audience segments, etc.
Writes fundraising copy in a variety of media. Should be conversant in all or most of these channels: direct mail, email, social media, web and digital media, newsletters, print advertising.
Produce new writing on assigned client work as the campaign requires.
Actively pursues ways to stay current in all fundraising channels.
Gathers resource by interviewing subjects in person, through video chat, or over the phone, and is resourceful with finding information through other client channels like website, etc.
Researches and stays close to fundraising trends to keep work fresh and timely.
Follows established agency processes to keep jobs moving according to timelines and milestones.
Becomes familiar with client brand, style, and how to integrate those elements in fundraising, using standard fundraising concepts and approaches.
Conversant in print production capabilities, standard industry direct mail knowledge, and digital needs and capabilities as it impacts copywriting.
Contributes to internal style guides for all assigned clients, working with the copyeditor and client service teams assigned to each client.
Works with the copyediting team to contribute to the resource/story banks for clients, and helps to catalog and maintain information via other tracking tools for future use in newsletters or appeals.

Education and Experience:

Bachelor’s degree in English, Journalism, Advertising, Marketing, or similar field
3+ years of experience in professional direct response writing at a commercial agency, fundraising agency, in-house development department, or equivalent.
Strong computer skills including all working in a Mac OS environment.
Strong familiarity with Microsoft products (Outlook; Excel; Word; PowerPoint), as well as Adobe Creative Cloud, including InDesign, XD, and Acrobat Pro.
Extremely detail-oriented.
Able to work within set, tight deadlines at maximum efficiency.
Highly flexible, organized, and able to manage multiple competing priorities.
Must thrive on solving problems creatively and proactively.
Familiarity with project management systems/tools like Workamajig a plus.

We offer a comprehensive package including Medical, Dental, Vision, Life, 401(k) + match, STD/LTD, generous PTO, Parental Leave, EAP, and 11 Holidays. Employees enjoy participation in our employee engagement activities. EOE.

Copywriter (Non-Profit Clients) – $55,000 – $60,000 a year

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