Copywriter, Freedom Mortgage
Join this company that believes that homeownership should be accessible for all and where we create customers for life. We’re seeking an individual to craft compelling marketing materials for the company’s In-House Agency. As a member of this team, you will write to promote various company objectives. Your responsibilities may include:
- Writing content: Creating content for multiple mediums, including emails, magazines, newsletters, text campaigns, websites, blogs, social media posts, and more
- Editing: Editing content that others write to ensure it’s up to our brand standards and in our developed brand voice
- Understanding our audience: Tailoring your content to persuade or inform our customers
- Using storytelling techniques: Using storytelling and psychological messaging to engage our audience and drive them toward taking action
- Having an excellent grasp of grammar and syntax: Ensuring your work has the appropriate tone and language level for our audience
- Collaborating: Working with designers, SEO experts, social media teams, and more to ensure a cohesive brand strategy
- Meeting with clients: Understanding their message, brand voice, and target audience, then editing and modifying copy to meet their content expectations
- Proposing copy concepts: Carrying out these projects, once they have been approved
- Interpreting creative direction and technical information: Turning this information into persuasive copy concepts
- Presenting complex information clearly: Taking complex material and presenting it in a way that’s easy to understand
- Researching: Gathering and analyzing data on assigned topics, then sharing that research and findings with senior marketing staff
- Staying up to date: Keeping abreast of industry news and trends
As a copywriter, you’ll create content that demonstrates our expertise in the industry, stands out from the competition, and makes a case for our services. You’ll also have the opportunity to be part of a team that values inclusion, sets you up for success, and creates an atmosphere of teamwork and belonging.