Copywriter Email Specialist – $54k – $75k
We’re a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else.
We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brand owners, online gurus selling courses or coaching, and more.
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Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.
ABOUT THIS POSITION:
As an Email Specialist at BAD Marketing, you play a vital role in shaping the success of our marketing endeavors. Your responsibilities include collaborating with strategists, copywriters, and funnel builders to contribute to the overall email marketing strategy. Additionally, you will analyze email marketing performance, lead A/B testing, optimize email campaign performance, plan and implement a content calendar, and create/manage autoresponder email campaigns.
RESPONSIBILITIES:
- Communicate and plan with the marketing team and clients.
- Audit existing automations and email marketing strategies for clients, creating a vision of the ideal customer flow end-to-end.
- Develop and execute automations for various funnel structures (webinars, VSLs, etc.).
- Test and iterate to optimize Email and SMS campaigns.
- Report metrics with insights.
- Improve the customer journey, build a loyal customer base, and increase conversions.
QUALIFICATIONS:
- 3+ years of experience in email marketing with a background in direct response marketing.
- Excellent copywriting skills that drive revenue.
- Strong ability to write engaging content.
- Deep understanding of the digital marketing consumer journey.
- Performance-driven with a focus on results.
- Familiarity with GoHighLevel, Clickfunnels, HubSpot, Active Campaign, and InfusionSoft/Keap, among others.
