Copywriter at Thermo Fisher Scientific

The Copywriter will participate actively in crafting meaningful content for clinical trials to help drive and deliver a clear narrative and unified voice across multiple touchpoints to attract and persuade a patient population for study trials. Has a willingness to collaborate alongside designers, digital producers, project managers, and strategic marketing planners to create assets that converts vital randomizations.

Responsibilities

• Uses creative problem-solving to produce campaign ideas and copy for patient-facing recruitment, as well as internal creative projects to support all areas of the organization.
• Project manages campaigns from start to finish and updates key partners during various stages of the campaign development process.
• Is a quality check to ensure all results are within brand and copy style guidelines and driven to a high standard of excellence.
• Interacts and collaborates with other groups including marketing and project managers.
• Conceptualize and draft campaign copy across various outreach channels; develop conceptual ideas and campaigns with meaningful narratives.
• Collaborate with key customers to create an agreed upon volume of work within a specific timeframe to meet the needs of global research for clinical trials.
• Participate in brainstorm sessions to ideate industry leading results.
• Evangelizes and educate relevant teams on audience-centric content strategy standard processes as well as content governance.
• Understands and applies audience insights, personas, messaging and competitive information to shape content strategies.
• Identifies and recommends opportunities for content reuse.
• Understands and demonstrates industry trends to ensure content quality and relevance.
• Provides operational support for content strategy and creation, engaging cross-functional participants and owning the content calendar, workflow and deadlines.
• Writes and edits a mix of assets in support of the content plan and in the context of messaging, brand and editorial guidelines.

The successful candidate will possess outstanding writing skills and an ability to craft compelling messaging that moves people to action across all media sources. You will need understanding of the creative process and coordinated marketing, including audio, video, print, experiential and digital teams; and know how to weave ideas and write copy across all of them.