Copywriter and creative strategist – $4,000 – $8,000 a month




We are a performance marketing agency that helps direct-to-consumer (DTC) e-commerce brands scale through high-volume, high-quality paid social creative, primarily on Meta (Facebook & Instagram).

Our philosophy is simple:
Creative is the growth lever.
We do not rely on hacks, media buying tricks, or shallow testing. We win by understanding U.S. consumer psychology, building strong angles, and iterating fast with data.

We are looking for a Creative Strategist who deeply understands how to build and test paid social creative that converts in the U.S. market.

The Role

As a Creative Strategist, you will be responsible for shaping the why behind every ad we launch.

You will:

  • Develop clear, testable creative angles for DTC brands
  • Translate performance data into actionable creative direction
  • Write detailed creative briefs for designers and editors
  • Collaborate closely with media buyers and client success managers
  • Continuously improve creative strategy based on results

This role is hands-on and performance-oriented.

What You’ll Be Doing

  • Research ICPs and U.S. consumer behavior for client brands
  • Generate multiple creative angles per product or campaign
  • Write strong hooks, headlines, and value propositions
  • Create clear, conversion-focused creative briefs (static + video)
  • Review ad performance (CTR, CPC, CPA, ROAS) and iterate
  • Identify winning patterns and scaling opportunities
  • Audit existing creatives and suggest improvements
  • Stay current on U.S. trends, Meta ad formats, and platform shifts

Who We’re Looking For

You likely have experience as one or more of the following:

  • A Creative Strategist at a DTC brand or performance agency
  • A performance-focused copywriter who understands Meta ads
  • A media buyer who specialized heavily in creative strategy

You are a strong fit if you:

  • Understand U.S. consumer psychology and culture
  • Can clearly explain why a creative works or doesn’t
  • Think in terms of angles, hooks, and testing frameworks
  • Are comfortable reading and reacting to performance data
  • Communicate clearly with designers and media buyers
  • Have opinions and can defend them with logic and results

This Role Is NOT a Fit If You:

  • Only have branding or organic content experience
  • Rely on buzzwords instead of concrete reasoning
  • Have little to no experience with paid social ads
  • Are uncomfortable being accountable for performance
  • Have never worked with U.S.-focused consumer brands

Requirements

  • 2+ years experience in paid social creative strategy or related role
  • Direct experience with Meta (Facebook & Instagram) ads
  • Experience working with DTC e-commerce brands
  • Strong written communication skills (U.S.-native level)
  • Ability to work independently in a fast-moving environment

Bonus (Not Required)

  • Experience writing creative briefs for designers
  • Experience working inside a DTC brand
  • Familiarity with creative testing frameworks
  • Experience collaborating with remote creative teams

Compensation & Growth

  • Competitive pay based on experience and impact
  • Contract-to-full-time opportunity
  • Opportunity to grow into a senior creative leadership role
  • Work directly on high-spend, fast-scaling ad accounts

How to Apply

Please include:

  • A brief explanation of your experience with paid social creative
  • 1–2 examples of ads or campaigns you helped strategize (links or descriptions)
  • A short explanation of why creative matters more than targeting on Meta today

Applicants who demonstrate clear thinking, strong U.S. market intuition, and performance awareness will be prioritized.

Job Types: Full-time, Part-time

Pay: $4,000.00 – $8,000.00 per month

Expected hours: 20 – 40 per week

Apply (Mention Listiller.com When Applying)