Content Strategist & Writer at GeneDx – $85,000 – $105,000/Year

At GeneDx, we believe that everyone deserves personalized, targeted medical care—and that it all begins with a genetic diagnosis. We offer industry-leading genomic tests that can help doctors and pediatric patients determine how to best manage or treat a condition, what to expect for the future, and which additional resources may help. Our state-of-the-art testing and support make us the go-to lab when doctors need diagnoses for children with both rare diseases and common conditions. Join us to improve health outcomes—and change lives.

The Marketing Content Strategist and Writer crafts the GeneDx story in a variety of mediums, persuasively telling our story to external audiences including medical professionals ordering testing, patients undergoing testing, investors, media, and more.

Primary responsibilities:

• Plays a pivotal role in developing, shaping and executing GeneDx’s comprehensive content strategy – driving impactful content that aligns with the company’s goals, elevates GeneDx’s presence, and improves perception of the company.
• Independently strategizes and writes clear, crisp, and engaging content that engages readers by telling stories aligned with company goals.
• Plays an important role in multichannel marketing by identifying additional mediums through which we can repurpose existing content, increasing impact and ROI.
• Understands best practices in mediums including web, email, sales aids, social media – and uses that knowledge to set GeneDx apart when communicating via these mediums.
• Works cross-functionally with the Marketing and Sales teams to ensure consistent messaging and engagement across all platforms, ultimately enhancing brand visibility and influence in the industry.
• Develops positive relationships with the GeneDx medical, product and management teams; works closely with them to ensure accuracy of all copy.
• Writes in various forms, including web copy, social media, digital ads, emails, video scripts, brochures, and more.
• Writes for various audiences, including the public, patients undergoing testing, and medical professionals ordering testing.
• Effectively balances competing demands and demonstrates a proactive approach to problem-solving, ensuring timely delivery and quality outcomes across all initiatives with a high degree of efficiency and independence.
• Adeptly prioritizes incoming requests, manages projects, and communicates their status to stakeholders while skillfully addressing unforeseen issues promptly
• Note: the duties and responsibilities described are not a comprehensive list and additional responsibilities may be assigned. It is also possible that the scope of the job may change based on business needs.