Content Strategist and Writer – Worldwide @ Decentraland

Decentraland is a community-driven virtual world where you can connect, explore, and create.

Built on the Unity engine, Decentraland streams and renders a vast, continuous environment filled with diverse, user-generated content. Exploring this immersive landscape, you’ll encounter new creations daily, from games and puzzles to scenes and art installations, all crafted by Decentraland’s vibrant community.

Decentraland goes beyond traditional gaming experiences. In Decentraland, you can attend live music events, conferences, exhibitions, dance parties, and more. Decentraland started as a proof-of-concept for digital real estate ownership on the blockchain but has evolved into an ever-expanding world where anything is possible.

Join us as we continue to push the boundaries of what virtual worlds can be.

Check it out at: https://decentraland.org/

We are seeking an experienced Content Strategist and Writer to join Decentraland’s marketing team and play a key role in our engagement and growth initiatives. This role will own the end-to-end content strategy, research, and writing processes across Decentraland’s marketing channels, including blogs, newsletters, and email automations. With a data-informed approach grounded in SEO and community insights, this role is essential to building and scaling a content ecosystem that drives community growth and aligns with our brand voice.

The ideal candidate has a proven track record in content strategy and writing. Familiarity with web3 is ideal, but nor required if you have an interest in the space, are a quick learner, and understand the nuances of building community online. You should be a skilled writer with a strong ability to convey Decentraland’s brand voice authentically across multiple platforms, creating meaningful and engaging content for our audience.

This is a non-management role leaving heavily on writing execution within the Marketing Team.

Key Responsibilities:

• • Content Strategy & Planning:
  • Develop and implement a content strategy that aligns with Decentraland’s brand, community needs, and marketing goals.
  • Conduct SEO research and leverage community insights to guide content topics, structure, and delivery formats.
  • Collaborate with marketing, product, and design teams to align content plans with product launches, community events, and strategic campaigns.
  • Research and stay informed of community sentiment, needs, and interests to inform content direction and stay in touch with community values.