Content Marketing Manager – B2B Life Sciences (US Remote)

As the B2B Content Marketing Manager at ArcheMedX, you will be the program lead for all of our content deliverables. You will also serve as the primary social media manager and the creative lead for many of your own projects. You will work closely with the company’s leadership and sales teams and can be based anywhere in the US.

You have experience supporting marketing programs and leading content projects for a B2B software company targeting the life sciences space, with specific experience in the clinical trials sector. You’ll be ready to guide projects from start to finish, and be excited to put your mark on a growing company. You’re a big thinker, a creative storyteller, and a precision writer who likes to try new things and follow the data.

For example, you’re not intimidated, but rather are energized to try new tools like ChatGPT to dramatically accelerate your work, from developing new highly targeted content to planning and optimizing your marketing programs.

Responsibilities:Contribute to thought leadership and content marketing strategy that drives brand awareness, sales enablement, lead generation, and market engagementManage the editorial calendar, holding others accountable for their part in supporting the planDevelop B2B content and social media plans with input from the leadership and sales teamsLead B2B content development with input and support from internal SMEs and external advisorsOversee content distribution and engagement across the company’s social media and outbound email channelsCollaborate with leadership on goals and clearly defined metrics to measure the quality of content, audience growth, engagement, and content reachPerform SEO research and analysis for blog content/asset topicsBuild product-focused content as needed to support go-to-market effortsRefresh and optimize existing content on a recurring basisProactively identify content gaps and liaise with key stakeholders to fill those gapsDiscover, pursue, and lead content development for new opportunities with industry publications and sitesSkills we’re seeking:

5+ years of experience in writing, content creation, and content planning.Demonstrated experience delivering B2B content and marketing programs in the life sciences industry.Knowledge of clinical trials and the challenges trial sponsors, CROs, and sites encounter in conducting clinical research.Familiarity with digital customer experiences and the buyer’s journey.Editorial mindset that seeks to understand what audiences consume and how to create it.Exceptional writing skills, with the ability to write for a human audienceProficiency in SEO and optimizing contentKnowledge of off-page SEO and referral link buildingProven creativity and flexibility, you’re not afraid to be boldProven ability to and willingness to self-direct and self-motivateA keen eye for detail and a commitment to sending out high-quality, error-free work that builds the brandIdeal experience:

Past role developing award winning B2B content programs for an eClinical vendorAn interest in or exposure to product marketing practices, particularly PMA or Pragmatic InstituteExperience with conversion rate optimizationWhat Is ArcheMedX?

For nearly a decade, ArcheMedX has applied behavioral science to improve learning and generate actionable insights that improve clinical care. The Ready Platform, powered by ArcheMedX, accelerates research of new medicines and delivery of better care to millions of patients. Every member of our team has a meaningful stake in our success. If you are interested in taking on an impactful role building solutions that transform the healthcare and life science industries and truly make people’s lives better, let’s talk!