ByHeart Freelance Social Copywriter – $35 – $50 an hour
ByHeart’s social team is looking for a freelance part-time copywriter to bring our brand voice to life across social media. This role is perfect for someone who lives and breathes social-first storytelling, understands the nuances of different platforms, and knows how to create engaging, scroll-stopping copy that resonates with parents and caregivers. If you have a background as a parent, nanny, or caregiver, that’s a plus—but not required!
What You’ll Do:
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Write compelling short-form copy for ByHeart’s social media channels, including Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.
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Craft engaging captions, hooks, and call-to-actions that drive conversation and community engagement.
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Adapt brand messaging for various social trends and formats, from reels to carousels to tweets.
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Collaborate with the social lead to ideate and refine content, ensuring all copy is aligned with ByHeart’s brand voice and values.
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Stay on top of social trends, parenting conversations, and cultural moments to inform timely, relevant content.
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Optimize copy for performance and engagement, leveraging insights and feedback.
What We’re Looking For:
✅ Social-first mindset – You understand what works (and what flops) on different social platforms.
✅ Sharp, concise, and witty writing skills – You can distill complex ideas into bite-sized, relatable, and engaging copy.
✅ Ability to adapt tone and voice – You can write in a way that feels natural, empathetic, and human.
✅ Comfortable with fast turnarounds – Social moves fast, and so do you.
✅ Familiarity with parenting and baby-related topics – Whether firsthand or through research, you can speak to the joys and challenges of early parenthood in a way that feels real and resonant.
✅ Experience in social media, marketing, or brand copywriting (agency or in-house).
Bonus Points For:
✨ Experience as a parent, caregiver, or nanny (but not required!).
✨ A knack for conversational storytelling.
Details:
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Hours: 15 hours per week
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Compensation: Competitive freelance rate (based on experience)
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Remote: Yes! Work from anywhere.
If this sounds like you, fill out the form below!