Blogging: Should I follow my passion or strictly pick a profitable niche?

This is a question that plagues many newer bloggers. Just like most things in life, the answer depends on your end goal.

If you want to reach your desired audience to build a conversational community, then you should definitely follow your passion. This means you don’t necessarily care about profits or at least it’s not a primary goal. In this case, you’re more likely to enjoy blogging and stick to it much longer, especially as your audience embraces your content and support it with genuine conversations and comments.

If profits are the main goal, your passion won’t necessarily yield these results (as this depends on the commercial intent your “passion niche” carries).

That said, let’s be honest: Most bloggers eventually want to profit from their creation, even if passion is the main goal. Thankfully, most subjects and industries can be monetized one way or the other, so you should try to find a commercial angle within your passion niche. This helps ensure you enjoy the best of both worlds.