Basketball Atlas is an AI-powered basketball intelligence and scouting platform built for coaches, players, agents, teams, and basketball decision-makers.
Our platform brings together player data, scouting insights, AI-powered analysis, recruiting tools, player comparisons, and global basketball information to help users discover players, evaluate fit, understand the market, and make better basketball decisions.
We are building more than a traditional scouting database. Our goal is to create a modern basketball intelligence platform at the intersection of basketball, AI, data, recruiting, and technology.
Learn more at BasketballAtlas.com.
The Role
Basketball Atlas is looking for a part-time Social Media Manager to take ownership of our day-to-day social media presence and help grow our brand across the basketball community.
This person will manage our content calendar, create and publish content, develop new ideas, engage with our audience, track performance, and work with our team to continuously improve our social media strategy.
The role is approximately 20 hours per week, fully remote, with a target compensation range of $10–$15 per hour depending on experience.
Our goal is to increase our content output significantly, with a target of approximately two posts per day across our social channels, while maintaining quality, creativity, and relevance.
Platforms
The Social Media Manager will help manage Basketball Atlas across:
Instagram
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Additional platforms as Basketball Atlas continues to grow
Responsibilities
Content Strategy & Calendar
Build and maintain weekly and monthly content calendars
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Develop a consistent posting schedule across platforms
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Work toward approximately two posts per day across our social ecosystem
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Develop platform-specific content strategies and formats
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Plan content around basketball news, recruiting, the transfer portal, NIL, international basketball, product updates, player stories, and relevant events
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Bring new content ideas and creative concepts to the team
Content Creation
Create graphics, carousels, short-form videos, Reels, TikToks, and other social media assets
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Write captions, hooks, headlines, and platform-specific copy
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Turn Basketball Atlas data, features, player stories, basketball trends, and company updates into engaging content
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Use tools such as Canva, Adobe, CapCut, AI platforms, and other modern creative tools
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Utilize AI and emerging technology to improve content quality, creativity, and production speed
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Work with outside designers or video editors when needed while maintaining ownership of the final content and deadlines
Social Media Management & Community
Schedule and publish content consistently
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Maintain a recognizable and consistent Basketball Atlas brand voice
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Respond to comments and engage with relevant users and accounts
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Monitor basketball trends, creators, conversations, and timely content opportunities
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Identify coaches, players, agents, teams, organizations, and creators Basketball Atlas should engage with
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Help grow followers, engagement, reach, website traffic, and overall brand awareness
Analytics & Growth
Track reach, impressions, engagement, follower growth, clicks, and top-performing content
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Provide regular performance updates to the Basketball Atlas team
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Identify what is working and where the strategy should change
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Use analytics to continuously improve content
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Suggest campaigns, collaborations, giveaways, partnerships, and other growth opportunities
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Experiment with new content formats and distribution strategies
Team Collaboration
Participate in approximately one team meeting per week
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Come prepared with content ideas, trends, and opportunities
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Work with Basketball Atlas leadership to understand product updates and company priorities
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Turn company developments into timely social content
What We’re Looking For
Previous experience managing social media accounts, creating content, or working in digital marketing
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Strong understanding of Instagram, TikTok, X, LinkedIn, Facebook, and current social media trends
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Ability to create visually compelling graphics and short-form video content
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Strong writing and communication skills
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Ability to independently manage a content calendar and consistently meet deadlines
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Creative mindset and willingness to test new ideas
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Self-starter who can operate without constant oversight
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Reliable, organized, and responsive
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Comfortable working in a fast-moving startup environment
Preferred Experience
Experience in any of the following is a major plus:
Basketball
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College or professional basketball
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Sports media or sports marketing
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AI content creation tools
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Recruiting and the transfer portal
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Basketball data and analytics
AI & Technology
We want someone who is excited about where content creation is heading.
Experience using AI for content ideation, graphic design, video production, research, copywriting, automation, or social media strategy is strongly preferred.
We encourage experimentation with the latest technology and want Basketball Atlas content to feel modern, creative, engaging, and ahead of the curve.
Content Direction
Basketball Atlas should feel like a basketball brand first and a product advertisement second.
We want to build social channels people genuinely want to follow, even when they are not actively using the Basketball Atlas platform.
Potential content pillars include:
Player stories and spotlights
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Basketball news and trends
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Recruiting and transfer portal content
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Basketball data and analytics
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NIL and roster-building trends
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Basketball Atlas product demonstrations and features
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Educational basketball content
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Creative and entertaining basketball content
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Behind-the-scenes Basketball Atlas content
The ideal candidate will also bring new ideas and formats that we have not thought of yet.
Position Details
Location: Fully Remote
Schedule: Approximately 20 hours per week with flexible hours
Compensation: $10–$15/hour depending on experience
Start Date: ASAP
How to Apply
Please include:
A brief introduction about yourself
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Your experience managing social media or creating content
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Any basketball, sports, AI, or technology experience
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Links to 2–3 social media accounts, campaigns, videos, or posts you have created
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The tools you use for graphic design, video editing, social scheduling, and AI
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One or two ideas you would implement for Basketball Atlas social media
Bonus: Send us an example or concept for a Basketball Atlas post, Reel, TikTok, or recurring content series you would create if selected for the role.
About Basketball Atlas
Basketball Atlas is a basketball technology company building an AI-powered platform designed to make scouting, recruiting, player evaluation, and basketball intelligence more accessible and actionable.
Our platform brings together player data, advanced scouting insights, AI-powered analysis, recruiting tools, player comparisons, and global basketball information in one place. Basketball Atlas is built to serve coaches, scouts, agents, players, teams, and other basketball decision-makers across the college and professional game.
We are building beyond a traditional scouting database. Our goal is to create a modern basketball intelligence platform that helps users discover players, evaluate fit, understand the market, and make better basketball decisions through a combination of data, technology, and AI.
As Basketball Atlas continues to grow, we are investing heavily in our brand, content, and social media presence. We want our social channels to become a destination for basketball insight, player stories, recruiting and transfer portal coverage, data-driven content, and creative storytelling around the game.
This role offers the opportunity to help shape the voice and digital identity of an emerging sports technology company working at the intersection of basketball, AI, data, media, and recruiting.
Learn more about Basketball Atlas:
basketballatlas.com
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.