SEO Expert Interview: Robin khokhar
I recently had the pleasure of interviewing Robin khokhar, owner of TrickyEnough.com.
This source primarily focuses on SEO, followed by WordPress, blogging, online tech, and success.
We mainly focused on ‘blogging-related affairs’, the state of search engines, and everything in between.
You were once working as an SEO specialist for a marketing company before quitting. Are you a full-time blogger today?
Yes, I am a full-time blogger. I gave up my job four months before to become a full-time blogger. Although I’ve only been running my blog for the past six and a half months…
You can say that I was a part-time blogger for two months. But as such, I was not able to achieve all my goals and was really behind. But when I became a full-time blogger, all that changed — easily.
What are your main areas of expertise in the blogging/marketing field?
Well, I was working in the company as an SEO manger, or you could say an SEO specialist. Before that, I was assisting one of the SEO managers, and then I was offered a position as SEO Manager and accepted it.
It has been the three and half years that I am doing SEO now. So, my main areas of expertise are mostly SEO. You can see on my blog named Tricky Enough, Almost all of my posts are about SEO and WordPress and making money online.
You could say that I am not an expert blogger but specialist in SEO.
How important do you think Google/SEO is today? (Taking social media and list building into consideration)
Organic traffic for a blog or website is important, so is Google/SEO. Getting traffic from social media and email marketing is not enough these days.
Think about yourself; when you need information about something or buying online, you will search on Google for sure. Even I do the same, I search on Google when I want to get any information about anything. All in all, I believe Google/SEO was important, is important and will remain important in the coming years.
SEO stands for ‘search engine optimization’ and Google is the father of all search engines now, prompting everyone to use them to get just about anything.
Email marketing and social media marketing are a little different; they are also important, but they are not as crucial as SEO (in my opinion).
Social media and list building are the backups of SEO. If one fails to get organic traffic, then you can refer to these other options.
When you look at the internet marketing landscape today, what are some of the biggest problems that stand out? What are common mistakes you consistently spot among struggling marketers?
Well, according to me, one of the biggest problems is people not keeping an eye on competitors ranking.
Even I was making this mistake. But later I used some amazing tools to take a look at my competitors’ strategy and ranking. And when you know what your competitors are up to, then you get better chances to beat them.
Second biggest mistake is not creating a list of email subscribers. Email marketing is an effective technique in internet marketing and many newcomers avoid this, which they must not.
And finally, not reaching out to readers or buyers personally. Reaching your audience personally increases reputation, so I would say that more outreach efforts must be made.
What is the most important item on your blogging to-do list at the moment?
Till now the most important “Blogging to-do list” is to publish more and more quality content for my blog. As Google sometimes calls it, content is king, but I don’t have many posts and pages on my Blog.
What has been your greatest blogging accomplishment to date?
There are many accomplishments which I got through blogging, like making money with Google AdSense, got more than 500 comments and getting much needed organic traffic with fewer posts. But I would say that getting so much exposure in just six months is one of my greatest blogging accomplishments.
Considering the internet marketing scene changes so rapidly, where do you honestly see yourself in 5 years? How important is the ability to adapt?
I have been in the field of internet marketing for the past three and half years; many things changed during that time and I am also ready to accept all the changes that are going to happen in the next five years. But I would love to see myself as a pro blogger when that time comes, and I am working hard to gain this title.