Effective Pinterest Traffic Strategy

Pinterest is a unique website that allows you to share images while connecting with like-minded people. You can find images on just about any interest, and no matter how niche the community is, Pinterest is bound to have it covered.

If you have a blog, Pinterest can also be a great way to bring in more traffic. This means scores of potential new readers who will deeply care about what you have to offer.

Below you will find 5 ways to drive traffic from Pinterest directly to your blog.

1. Participate in the Community

Being that there are over 72 million people on Pinterest means that there are tons of communities for you. It is important that you focus your blog to a particular interest and find Pinterest users who post images related to said interest.

A good way to get a discussion going is by asking other users questions. This will open up a dialogue and build active discussions around a particular interest while gradually giving your blog a face. Keep it interesting and stay involved with what others are posting. Share your knowledge if you see users asking questions.

Make sure to leave the questions and answers open for even further discussion and offer your blog as a place where people can go for more engaging information. If you see links to other blogs, head over and comment as well. This ensures that an active community is built around you, your following, and your blog.

2. Keep Your Articles Focused

Another key to driving more traffic to your blog is by writing articles that are focused on a particular interest. This way you keep your site honed in on a subject and not scattered all over the place.

Readers want to find websites that cater to their interests, needs and lifestyle. If your blog changes themes with every post then you eliminate the possibility of having a strong and focused community of interested readers.

This relates to Pinterest because it is very easy to get overwhelmed with the amount of content that the site offers. The last thing that you want to do is spread yourself thin by trying to cover every popular interest on Pinterest.

Keep your blog clear, concise and with a strong focus that is easily relatable and fun to explore for potential followers.

3. Add A “Pin it” Button

To further your blog’s connection to Pinterest, consider adding a Pinit button to your website.

This allows your followers to easily share the post to a Pinterest board with a single click. In turn, this makes for a deeper connection to your site from Pinterest and almost guarantees more traffic (with consistency, of course).

Pro tip: When writing a new blog post, head over to Pinterest and see what is going on in your primary circles. See what sorts of images are being shared and use something similar on your next post.

4. Use High Quality Images

It almost goes without saying that you want to use the best possible images when sharing on Pinterest. New visitors will be more likely to return to your blog after following a great picture.

Having a blog that generates more traffic means that high quality is to be expected in the publishing efforts, but when utilizing the possibilities provided with Pinterest, image quality also needs to be smart.

Do not use images that are small and hard to see or do not relate to your post in any way. Think about your target audience, explore what is being shared and come up with some high quality stuff that will blow them away every time.

5. Promote Other Pinners

As you become more prominent within the Pinterest community, it is always a good idea to share the work of others. On Pinterest this means “repinning” related images.

If you show support to your fellow Pinners, they will know that you care about their interests. Be genuine in your sharing and repinning and like photos that are similar to what your blog is about.

To really bring pinners closer to your blog you might want to even ask to use their image in a blog post. This is mutually beneficial to all involved and can be a fun way to make the most of your Pinterest experience. Be sure to always link back to their Pinterest board and give credit where it is due!

Your Turn:

Feel free to share your experiences and any other tips that have worked for you in bringing traffic from Pinterest to your blog!