Content Writer SEO Specialist Contractor – $35/hr – $43/hr
We are seeking a skilled SEO Content Writer / SEO Specialist to support digital marketing initiatives within the employer services industry. This fully remote contract position is ideal for a creative, analytical writer with experience developing SEO-optimized content and a strong understanding of B2B digital marketing.
The contractor will support a provider of HR, payroll, and compliance solutions for employers. This individual will research industry topics, identify SEO opportunities, and create engaging, educational content that strengthens organic search performance and positions the brand as an industry authority.
The ideal candidate combines strong writing and editing abilities with technical SEO knowledge, data-driven decision-making, and experience leveraging AI-powered content tools.
Key Responsibilities
SEO Research & Strategy
- Conduct keyword research to identify, evaluate, and prioritize content opportunities.
- Apply SEO best practices to new and existing digital content, including blog posts, website pages, and landing pages.
- Monitor SEO performance metrics and use analytics to identify opportunities for improvement.
- Develop content recommendations based on keyword trends, search intent, and organic search performance.
- Optimize existing content to improve search visibility, relevance, and engagement.
Content Writing & Management
- Create engaging, educational, and SEO-optimized blog posts focused on employer services and HR solutions.
- Develop content covering topics such as WOTC, ACA Reporting, I-9 Management, payroll tax, employment verification, and fulfillment services.
- Draft, edit, and refine website content to ensure accuracy, clarity, consistency, and SEO effectiveness.
- Leverage AI-powered writing tools to support content development while maintaining human oversight, accuracy, and editorial quality.
- Ensure all content is informative, engaging, and aligned with the needs of B2B audiences.
Collaboration & Optimization
- Collaborate with product, compliance, and digital marketing teams to research topics and validate content accuracy.
- Participate in content audits and identify opportunities to refresh or improve existing materials.
- Contribute to content calendar planning and ongoing digital marketing initiatives.
- Incorporate stakeholder feedback and make revisions as needed.
Minimum Qualifications
- Proven experience as a Content Writer, SEO Content Specialist, or SEO Specialist within a B2B environment.
- Strong understanding of SEO principles, keyword research, search intent, and content optimization.
- Experience using SEO and analytics platforms such as Google Analytics, SEMrush, or Ahrefs.
- Experience with AI-powered content tools such as ChatGPT, Jasper, or Surfer SEO.
- Exceptional writing, editing, proofreading, and research skills.
- Strong command of written English and the ability to translate complex topics into clear, accessible content.
- Ability to work independently, manage deadlines, and deliver high-quality work in a remote contractor environment.
Preferred Qualifications
- Previous experience creating content for employer services, HR technology, payroll, or tax compliance industries.
- Understanding of HR, payroll, employment verification, and regulatory compliance topics.
- Strong portfolio demonstrating SEO-optimized blog posts, educational articles, and website content.
- Experience collaborating with product, compliance, and digital marketing stakeholders.
Work Environment
- Position Type: Contract
- Work Arrangement: Fully Remote
- Department: Digital Marketing