Copywriter (contract)
We are seeking an experienced Copywriter with a strong background in TV and radio scriptwriting and humor-driven advertising to support integrated creative campaigns for a state lottery.
The ideal candidate is a conceptual storyteller who knows how to turn a simple product or brand idea into memorable, entertaining advertising. This person should have a strong comedic sensibility, an ear for dialogue and timing, and the ability to write scripts that are funny without feeling forced or distracting from the core message.
Key Responsibilities
- Concept and write TV, CTV, digital video, radio and digital audio scripts, with a particular emphasis on humor, character, dialogue and storytelling.
- Develop big campaign ideas, comedic premises and recurring creative devices that can extend across multiple lottery campaigns and products.
- Write concise, memorable : 90, : 60, : 30, : 15 and short-form scripts, with a strong understanding of pacing, setup/payoff and how ideas translate to production.
- Bring the state’s lottery’s playful and whimsical brand personality to life while balancing entertainment with product and education messaging.
- Translate scripts and campaign concepts across social, digital, OOH, POS and other supporting channels.
- Partner closely with Art Directors, Creative Directors, producers and strategy teams from concept development through production.
- Participate in script reviews, casting discussions, pre-production and production as needed, helping preserve the comedic idea through execution.
- Rapidly develop multiple creative territories and script options in response to briefs and client feedback.
- Ensure all creative complies with state lottery brand standards, product messaging, responsible-play requirements and applicable legal copy.
- Develop creative and engaging copy for various marketing channels, including websites, blogs, social media, email campaigns, print materials, and advertisements
- Collaborate with marketing, design, and other cross-functional teams to understand project objectives and target audience
- Conduct research to gather information and insights for content development
- Write clear, concise, and persuasive copy that aligns with brand voice and style guidelines
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand standards
- Optimize content for search engines (SEO) to increase organic traffic and improve search rankings
- Stay updated on industry trends, best practices, and emerging platforms to continuously improve content quality and effectiveness
- Collaborate with designers to ensure visual and textual harmony in marketing materials
- Meet project deadlines and manage multiple assignments simultaneously
- Act with integrity, professionalism, and personal responsibility to uphold the firm’s respectful and courteous work environment.
Qualifications:
- Bachelor’s degree in English, Journalism, Communications, or a related field preferred
- Minimum of four years of experience and proven experience as a Copywriter, Content Writer, or similar role
- Exceptional writing, editing, and proofreading skills with a keen eye for detail
- Strong understanding of marketing principles and the ability to tailor content to different target audiences
- Proficient in SEO principles and best practices
- Familiarity with content management systems (CMS) and basic knowledge of HTML
- Excellent time management and organizational skills, with the ability to meet deadlines
- Creative mindset with the ability to think outside the box and generate innovative content ideas
- Strong communication and collaboration skills, with the ability to work effectively in a team environment
KPMG LLP (“KPMG”) seeks a contractor in the United States to provide service to KPMG through one of our contracted employer/agency service providers. All applicants for any KPMG role are expected to act with integrity, professionalism, and personal responsibility to uphold the firm’s respectful and courteous work environment. All applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).
Nothing herein shall be deemed to create an employer-employee relationship between contractor and KPMG, nor shall contractor be considered a representative or agent of KPMG.