Email & Growth Marketer (Email, Content, SEO) – $40 an hour
AchieveCE (achievece.com) is one of the fastest-growing, nationally accredited continuing education platforms in healthcare. We hold every major medical accreditation for healthcare CE/CME, and we run on our own proprietary software platform delivering best-in-class experiences for the industry.
We have delivered education to over 1,000,000 healthcare professionals since 2017.
What you will own
Email and lifecycle (the core of this role) Build and run our automated email program in our Email platform: onboarding, post-purchase, renewal reminders, winback, re-engagement. On-brand Copy writing. Branching at the right times to ensure each customer journey is optimized.
Content and SEO Plan and write content that reaches licensed professionals while they are searching for what their state requires. Work with our SEO team on structure, backlinks, and what gets built next.
Building things that save time We are not on Shopify or WordPress, so there is rarely a plugin for what we need. A lot of the work means moving data between systems, generating content across hundreds of state and profession combinations, and wiring up tools that do not ship with an integration. You should be comfortable reading API docs and building something that works creatively with our technical and marketing teams.
Role fit
Expect to spend roughly 80% of your time executing and 20% shaping strategy, with more of the second as you learn the business. We will set the priorities together. You own the work and execution.
This suits someone who would rather build the program than manage people who build it.
What you need
- Excellent copywriting and brand voice creation: You can write an email to an array of healthcare professional types that is clear, persuasive, and does not fall into gimmicky marketing lingo.
- Real experience building branching automated email flows, not just sending campaigns. We currently use Brevo (formerly SendinBlue) – so bonus points if you have experience setting up automations with it.
- Working knowledge of on-page and off-page SEO & content marketing, enough to plan and execute without hand-holding
- Comfort in a custom environment where you may have to build the thing you need
- You use AI to move faster on research, data, and tooling, and you write the actual copy yourself
- Background in e-learning, online education, B2C SaaS, subscription, or any business where customers buy repeatedly over years
Who this is not for
- If your experience is mostly Shopify or WordPress stores, this will most likely not be a fit
- If your answer to every problem is a Klaviyo flow, this will most likely not be a fit
- If you need a brand guide, a documented process, and a finished brief before you can start, this will most likely not be a fit
- B2B and enterprise demand generation backgrounds are not what we are looking for
How this works
You report to our Head of Growth and work alongside a developer, a subject matter expert on continuing education, and contractors running SEO and paid media. It is a small team and it moves fast.
Copy clears a compliance review before it ships, because our content has to satisfy accreditation and state rules. Some claims that are normal elsewhere are off limits here.
How to apply
Answer these four questions. Applications that skip them will not be reviewed.
- Describe an automated email flow you built that branched on customer data. What triggered it, what decided each branch, and what did it do for the business?
- Describe something you built or automated with an API, a script, or an AI tool where no off-the-shelf integration existed. What was the problem, and what did you build?
- Paste one subject line and the first three lines of an email you wrote that performed well. Tell us why it worked.
Pay: $40.00 per hour