Social Media Lead
VERIA develops high-performance carry systems for work, commuting, travel and everyday use. We are seeking a Social Media Lead who can turn products and brand priorities into original, platform-native organic campaigns, direct the content-production vision and grow a meaningful consumer community. Own the organic social campaign process from strategy and concept to shoot direction, publishing and evaluation, while collaborating with Creative Strategy on the shared testing framework and coordinated production requirements.
Key Responsibilities
Social Media Strategy & Campaign Development
- Own the organic direction for each active platform. Build campaigns for product launches, collections, seasonal opportunities and ongoing brand storytelling; translate product priorities and audience insights into distinctive social-first concepts and launch plans.
Creative Direction & Content Production
- Develop campaign creative concepts, visual references, shoot strategies, shot lists, content briefs and production calendars. Lead creative direction at planned shoots, communicate the intended storytelling to photography and video partners, and review assets for quality and brand fit.
Platform Management & Community Growth
- Own daily publishing on every active platform, including platform-native adaptation, editorial scheduling, captions, community engagement, social listening and brand consistency. Build an engaged audience rather than optimizing solely for posting volume.
Performance Analysis & Organic Optimization
- Evaluate content, campaign and channel performance through reach, quality of engagement, audience development, retention and relevant business signals. Analyze what resonates, document learnings and refine platform strategy and future campaigns.
Campaign Execution & Cross-Functional Coordination
- Lead organic launch schedules and approved production resources, coordinate the social requirements of product launches, and work with Creative Strategy and UGC & Creator Partnerships on shared briefs, testing insights, creators and overlapping production needs.
What We’re Looking For
- Proven ownership of organic social strategy and campaign delivery for a DTC, e-commerce, lifestyle, fashion or consumer-products brand.
- Portfolio of complete campaigns or product launches showing original strategic contribution, creative direction, channel execution and measurable outcomes.
- Strong visual judgment, social-first storytelling, concept development, campaign planning and the ability to turn product use cases into engaging content.
- Experience creating shoot strategies, shot lists and actionable content briefs, and directing photographers, videographers or other production partners.
- Practical expertise with platform-native organic content, publishing cadence, editorial planning and community development across relevant social channels.
- Ability to interpret organic performance and audience behavior and convert learning into better content and campaigns.
- Ability to coordinate effectively with a performance Creative Strategist and creator partnerships team while retaining ownership of organic execution.
How Success Will Be Measured
- Distinctive social-first product launch and seasonal campaigns delivered to approved schedules, with coherent storytelling across active platforms.
- Clear, executable shoot concepts, production briefs and visual direction; finished assets reflect the intended product story and brand quality.
- Consistent daily publishing, thoughtful community management and strong platform-native content quality.
- Improvement in relevant organic reach, engagement quality, audience growth and campaign effectiveness, interpreted in context rather than judged on vanity metrics alone.
- Effective coordination of photography, video, UGC and Creative Strategy inputs with minimal avoidable rework or launch delays.
Why Join VERIA?
Lead the organic voice of a growing consumer brand whose products are designed for work, commuting and travel.
Take campaigns from launch concept and shoot direction through platform-native storytelling, community engagement and measurable results, alongside dedicated production partners.
Pay: $95,000.00 – $120,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
Application Question(s):
- How many years of experience do you have leading organic social media strategy for DTC, e-commerce, or consumer product brands?
- Have you independently developed and executed social media campaigns for product launches, including creative direction and content production planning?
- Have you directed professional photo or video production teams, including developing concepts, shot lists, and creative briefs?
- Can you provide a portfolio of social campaigns you personally led, including measurable organic performance results?
Work Location: Remote