Social Media Manager, Evlo AI
The role owns social media strategy and execution end-to-end: building brand presence, driving engagement, and turning social channels into a measurable contributor to demand generation across LinkedIn, X, Instagram, TikTok, and YouTube.
You will partner with content, design, product marketing, and sales to translate positioning into platform-native content, manage paid social campaigns, and report on engagement, follower growth, and social-sourced pipeline.
Key Responsibilities
- Own the social media strategy and editorial calendar across LinkedIn, X, Instagram, TikTok, and YouTube
- Create and ship platform-native content: posts, short-form video, carousels, and community engagement, using tools like Figma, Canva, CapCut, or Adobe Creative Suite
- Plan, launch, and optimize paid social campaigns in LinkedIn Ads Manager, Meta Ads Manager, and TikTok Ads, managing budget against CPL and pipeline targets
- Build and report on social analytics dashboards using Sprout Social, Hootsuite, or native analytics plus GA4 and Looker
- Monitor trends, conversations, and competitors daily; surface insights that inform messaging, product marketing, and content strategy
- Coordinate executive thought-leadership and employee advocacy programs to expand organic reach
- Manage social listening, community responses, and escalation of sensitive or high-visibility threads
What We Are Looking For
- 3-6 years managing social media for B2B or B2C tech brands, with measurable growth in engagement, audience, or pipeline contribution
- Hands-on with scheduling, listening, and analytics platforms (Sprout Social, Hootsuite, Buffer) and paid social ad managers
- Strong copywriting skills; able to adapt tone and format per platform without losing brand voice
- Experience producing or directing short-form video content for social
- Comfortable working in a metrics-driven environment and presenting performance data to leadership
- Bachelor’s degree in marketing, communications, or related field, or equivalent experience
- Bonus: experience with employee advocacy tools (EveryoneSocial, LinkedIn Elevate), SEO basics, or social commerce