Social Media Manager – B2B Payments & AI Content – $75/hr
We are hiring an experienced Social Media Manager to support a major UK payments and financial services client account on a 12-month engagement. The role focuses on reshaping social strategy, developing standout campaigns and using AI to make content creation faster, more scalable and more effective without losing strong creative judgement or human relevance.
You will combine social strategy, commercial thinking and experimentation with agency management, creator partnerships, budget ownership and senior stakeholder influence. The role requires a strong understanding of B2B payments audiences and how social activity contributes across the wider marketing funnel.
Responsibilities
- Set and deliver a social media strategy aligned with business, brand and commercial priorities.
- Turn strategy into social campaigns and activity that deliver measurable outcomes.
- Experiment with AI to generate and develop ideas, adapt creative for different audiences and channels, and improve content production at scale.
- Ensure AI-supported content remains distinctive, audience-led and aligned with brand standards.
- Develop social activity for B2B payments audiences based on market trends, customer needs and industry developments.
- Manage external agencies, including scope, resources, budgets, performance and creative delivery.
- Develop influencer, expert, creator and partnership activity to extend reach and credibility.
- Connect social activity to brand awareness, consideration and wider business outcomes.
- Collaborate with internal marketing, brand, creative and business teams.
- Present strategy, recommendations and complex information to senior stakeholders.
- Analyse social and brand performance data and turn insights into clear recommendations.
- Support brand governance, risk and control requirements within a regulated environment.
- Contribute to change and transformation activity while identifying better approaches to social and content delivery.
- Lead collaborative projects and guide colleagues or specialist partners where required.
Experience
Strong experience developing and delivering social media strategy across multiple channels is required. Previous experience in the payments industry is essential, along with a strong understanding of market trends, customer needs, and key industry developments.
Experience managing agencies or external partners, working with creators or brand partnerships, using social activity to support wider commercial objectives and influencing senior stakeholders is expected. Experience experimenting responsibly with AI-enabled content creation is strongly preferred.