Senior Direct Response Copywriter – $1500-2500 USD/month
Location: Remote (outside the US)
Type: Full-time, independent contractor
Compensation: [1500-2500 USD/month], based on experience, plus performance bonuses
About the Role
We’re a performance-driven marketing company that builds and scales offers for coaching, info-product, and ecommerce brands. We’re looking for a senior direct response copywriter who can own the words behind our campaigns, from the first ad a prospect sees to the webinar that closes them.
This isn’t a content writing or blog role. You’ll write copy that’s measured in clicks, opt-ins, show-up rates, and sales. If you’ve spent years testing hooks, rewriting headlines until they convert, and studying why one angle beats another, you’ll fit right in.
What You’ll Be Doing
Ad Copy
- Write high-volume ad copy for Meta (Facebook/Instagram), YouTube, TikTok, and Google
- Develop multiple hooks, angles, and variations per campaign for creative testing
- Write scripts for UGC, talking-head, and VSL-style video ads
- Review performance data with the media buying team and iterate on winning and losing angles
Funnel Copy
- Write complete funnels: opt-in pages, sales pages, VSL scripts, order forms, upsells/downsells, and thank-you pages
- Write email and SMS sequences for lead nurture, launches, cart abandonment, and reactivation
- Audit existing funnels and identify copy-driven conversion leaks
Webinar Copy
- Write webinar registration pages, confirmation pages, and show-up sequences (email + SMS)
- Script full webinar presentations using proven frameworks (story, belief-shifting, offer stack, close)
- Write replay, follow-up, and closing sequences to maximize post-webinar sales
Strategy & Research
- Conduct customer and market research (reviews, forums, sales call transcripts, competitor ads) to extract messaging and language
- Develop offer positioning, big ideas, and unique mechanisms with the strategy team
- Maintain a swipe file and share learnings on what’s working across accounts
What We’re Looking For
Must-Haves
- 8+ years of professional copywriting experience, primarily direct response
- Proven track record writing for coaching/info-product brands AND ecommerce brands (both required)
- Portfolio showing ads, funnels, and webinar scripts, ideally with results attached (ROAS, conversion rates, revenue generated)
- Native-level or near-native English fluency, with a strong grasp of American tone, slang, and cultural references
- Deep understanding of direct response principles: awareness levels, sophistication levels, offer construction, objection handling
- Ability to write in a brand’s voice quickly and adapt across very different audiences
- Comfortable working with data and making changes based on performance
Nice-to-Haves
- Experience with GoHighLevel, ClickFunnels, or similar funnel builders
- Experience writing for agency clients across multiple niches at once
- Familiarity with Meta Ads Manager and reading ad performance metrics
- Experience writing for high-ticket offers ($5K+) and application/call funnels
- Trained under or familiar with frameworks from established direct response mentors
Tools You’ll Use
Google Workspace, Slack, GoHighLevel, Loom, ClickUp (or similar project management), and AI writing tools as a speed aid (not a replacement for thinking).
What We Offer
- Stable, long-term role with consistent monthly pay in USD
- Performance bonuses tied to campaign results
- Exposure to multiple brands, niches, and offers at once
- Direct access to leadership and media buying data, so you see what your copy actually does