Search Engine Optimization Copywriter – $30/hr – $35/hr
SEO Copywriter
Location: Remote
Team Location: Atlanta, GA
Contract: 3 months, with potential for extension
Position Overview
Our Fortune 50 retail client is seeking an experienced SEO Copywriter to join its SEO Content team and support the development and optimization of content across high-traffic product listing pages (PLPs). This contractor will focus primarily on creating and refining PLP FAQs and supporting content designed to improve organic search visibility, enhance the customer experience, and ensure content is structured effectively for both traditional search engines and emerging AI-powered search experiences.
The ideal candidate is a strong writer and editor with a solid understanding of SEO content strategy, keyword intent, on-page optimization, and writing for AI-driven search experiences. Experience with Generative Engine Optimization (GEO) is highly preferred.
This is a highly collaborative role that will partner with SEO, content, merchandising, and digital teams to create clear, useful, search-optimized content at scale.
Key Responsibilities
- Write, edit, and optimize product listing page FAQs and supporting SEO content across a large retail website.
- Develop content that addresses customer search intent and provides clear, helpful answers to common product and category-related questions.
- Apply SEO best practices including keyword targeting, search intent, natural language optimization, internal linking considerations, and content structure.
- Develop content that is optimized for both traditional search engines and AI-powered search experiences.
- Incorporate emerging GEO / AI search optimization principles to improve the likelihood that content can be accurately understood, surfaced, and referenced by generative search platforms.
- Edit and refine existing content for clarity, accuracy, consistency, tone, grammar, and SEO performance.
- Partner with SEO strategists and cross-functional stakeholders to understand content priorities and translate SEO insights into compelling customer-facing copy.
- Ensure content aligns with established brand voice, editorial standards, accessibility considerations, and SEO guidelines.
- Manage multiple content assignments and deadlines in a fast-paced retail environment.
- Identify opportunities to improve existing FAQ content based on search trends, customer questions, content gaps, and evolving search behavior.
- Contribute to the development and refinement of scalable content standards and best practices.
Required Qualifications
- 3+ years of professional copywriting, content writing, editorial, or SEO content experience.
- Demonstrated experience creating content specifically for SEO and organic search.
- Strong understanding of search intent, keyword research, on-page SEO, and content optimization.
- Exceptional writing, editing, proofreading, and communication skills.
- Experience writing concise, informative content for digital and e-commerce experiences.
- Understanding of how consumers search for products and information online.
- Ability to write content that is both search-optimized and genuinely useful to customers.
- Experience working within established brand voice and editorial guidelines.
- Strong attention to detail and ability to manage high-volume content assignments.
Preferred Qualifications
- Experience with Generative Engine Optimization (GEO) or optimizing content for AI-powered search and answer engines.
- Experience writing content specifically designed to be interpreted or surfaced by generative AI/search experiences.
- Experience in retail, e-commerce, merchandising, product content, or digital marketing.
- Familiarity with SEO and content tools such as Semrush, Ahrefs, Google Search Console, Google Analytics, or similar platforms.
- Experience working with content management systems and large-scale digital content environments.
- Familiarity with structured content, FAQs, schema, or other approaches that improve search visibility.
- Experience using AI tools as part of the content development, research, editing, or optimization process.
Ideal Candidate
The ideal candidate is a strong writer with an SEO-first mindset who understands that effective search content needs to balance customer value, brand voice, and technical optimization. They are comfortable working with both established SEO practices and the rapidly evolving world of AI-powered search.
This person should be highly detail-oriented, adaptable, and comfortable working in a large, complex retail organization where content needs to be produced consistently and at scale.