Copywriter & Content Strategist – $70K/yr – $85K/yr
Viv Higher Education is seeking an experienced Copywriter & Content Strategist to help colleges, universities, and education organizations communicate what makes them distinctive and why it matters to their audiences. At Viv, we believe in Marketing for Good. Higher education is a cause worth supporting, and we’d love to meet someone who shares that enthusiasm.
About the Role
Working closely with our Assistant VP of Content and our broader content, creative, media, SEO, and account teams, you’ll turn research, client conversations, and complex academic information into clear positioning, compelling campaign messaging, and effective content across the prospective student journey. Your work may range from a five-word ad headline to a college-wide positioning document, an SEO/AEO-optimized program page, a student story, or a multichannel content strategy.
Responsibilities
- Research institutions, academic programs, audiences, competitors, and career outcomes to identify meaningful differentiators and messaging opportunities
- Develop institutional and program positioning, audience narratives, value propositions, messaging frameworks, and proof-point guides
- Create headlines, taglines, and supporting narratives that translate strategy into distinctive creative
- Write advertising copy for Meta, Google, LinkedIn, Reddit, and other digital channels
- Write website and landing-page copy, including program pages, audience pages, FAQs, metadata, CTAs, and content outlines
- Apply SEO, AEO, and GEO principles to improve content clarity, discoverability, and usefulness
- Develop content strategies, editorial plans, audits, and content maps aligned with enrollment goals
- Draft email nurture sequences and recruitment communications across the prospective student journey
- Interview students, alumni, faculty, and subject-matter experts and develop stories, profiles, testimonials, and thought-leadership content
- Write brochures, viewbooks, guides, video scripts, presentations, and other recruitment or brand materials
- Collaborate with designers, media specialists, SEO specialists, enrollment teams, and account leads
- Present recommendations, explain creative choices, incorporate feedback, and maintain consistency across related assets
- Verify facts, quotations, rankings, statistics, and program details
- Manage multiple assignments, deadlines, revisions, and copy versions while delivering polished, review-ready work
Qualifications
- Typically 3–7 years of professional marketing copywriting or content strategy experience
- Bachelor’s degree in a writing-intensive field and/or marketing; master’s degree preferred
Required Skills
- A strong portfolio demonstrating short-form advertising, website or landing-page copy, longer-form storytelling, and positioning or strategic messaging
- Demonstrated experience contributing to content strategy, brand positioning, or integrated marketing campaigns
- Experience translating complex offerings into clear and compelling messaging is highly valued
- You bring original ideas, listen actively, ask useful questions, support claims with evidence, and write with clarity, specificity, and personality
- Playful and creative writing style that can stop the scroll and bring inspiration, humor, or curiosity to the work
Preferred Skills
- Experience working in an agency or other multi-brand, multi-stakeholder environment is a plus
- Higher education, enrollment marketing, education, or professional learning experience is preferred
Pay range and compensation package
- Full-time, permanent W2 position
- Fully Remote within the United States
- East Coast, Central, and Mountain time zones preferred, but not required
- Salary: $70,000–$85,000 annually, depending on experience
- Paid federal holidays
- 10 days of paid vacation annually
- 10 days of paid sick leave annually
- 5 additional paid days off, including your birthday and a personal day
- QSEHRA health reimbursement
- 401(k) retirement plan with up to a 5% employer match and immediate vesting
Candidates selected to move forward in the process will be asked to provide 4–6 relevant portfolio samples and a short video explaining their contribution and the strategic reasoning behind one of their samples.
Equal Opportunity Statement
Viv Higher Education is committed to supporting higher education as a cause worth supporting and welcomes candidates who share that enthusiasm. The company values diverse perspectives, original ideas, and inclusive collaboration across its fully remote team.