Copywriter, Jr.
Decentralized Masters is a pioneering organization in the field of decentralized finance (DeFi) education on a global scale. Established with a vision to democratize financial knowledge, the company has experienced rapid growth over the past few years, expanding from just two founders to a dynamic team of over 150 professionals. This includes more than 35 dedicated research analysts who contribute to the company’s thought leadership and innovative educational offerings. Recognized as one of the fastest-growing entities in the DeFi sector, Decentralized Masters is on a trajectory toward becoming a unicorn by 2030, driven by its fully bootstrapped business model that emphasizes sustainable growth without outside investment or growth hacks. The company’s impressive revenue milestone of $50 million this year underscores its market impact and operational success.
Decentralized Masters is committed to making a significant impact through its comprehensive DeFi education programs. To date, the organization has empowered over 5,000 members worldwide by providing the tools, knowledge, and community support necessary to grow and protect their wealth in the decentralized financial ecosystem. The company prides itself on building a knowledge powerhouse that combines cutting-edge technology, an engaged community, and a team of industry-leading experts in DeFi and blockchain technology. Its overarching goal is to establish the largest and most influential DeFi ecosystem, setting the gold standard in DeFi education and reshaping the future landscape of digital finance.
About The Role
We are seeking a motivated and creative Junior Copywriter to join our Renewals team at Decentralized Masters. In this role, you will be instrumental in crafting compelling written content that maintains and enhances member engagement, fosters loyalty, and encourages continued participation in our educational programs. Your primary responsibility will be to develop persuasive copy for various touchpoints during the membership renewal process, including emails, SMS messages, and in-app communications. You will collaborate closely with Membership Directors and the Renewals team to produce messaging that highlights the ongoing value of our offerings and motivates members to renew their subscriptions.
Additional responsibilities include creating reoffer and downsell messaging tailored to members considering leaving, transforming member success stories into persuasive proof points, and supporting broader lifecycle content such as landing pages and follow-up sequences. You will also be involved in testing and iterating messaging strategies through A/B testing to optimize campaign performance. Working alongside senior copywriters, marketers, and mentors, you will refine your craft and ensure all communication aligns with Decentralized Masters’ voice and mission.
Qualifications
- 1+ year of copywriting experience in an agency, in-house, or freelance setting with a strong portfolio demonstrating clear, persuasive writing skills.
- Recent graduates with a compelling portfolio are encouraged to apply.
- Genuine interest in finance, blockchain technology, and the democratization of financial services.
- Knowledge or experience in cryptocurrency is a plus but not mandatory.
- Strong command of grammar, clarity, and tone adaptation across various formats, including email, SMS, and web content.
- Curiosity about retention and lifecycle marketing strategies, with a desire to learn and grow in this area.
- Collaborative mindset with openness to feedback and mentorship.
- Ability to manage multiple projects and meet deadlines in a fast-paced, remote environment.
Responsibilities
- Write engaging emails, SMS, and in-app messages to drive membership renewals, including early reminders and last-chance offers.
- Develop persuasive reoffer and downsell messaging in collaboration with Membership Directors for members contemplating cancellation.
- Transform member testimonials, success stories, and wins into compelling proof points supporting renewal campaigns.
- Create lifecycle content such as landing pages, one-pagers, and follow-up sequences to support ongoing engagement.
- Conduct A/B testing on subject lines, calls-to-action, and messaging angles to optimize campaign effectiveness.
- Collaborate with senior copywriters, marketing teams, and mentors to ensure consistency in tone and messaging aligned with Decentralized Masters’ brand voice.
- Stay updated on industry trends in DeFi, blockchain, and digital marketing to inform content strategies.
Benefits
- Competitive salary package
- Full-time employment with a 40-hour workweek
- Unlimited paid time off to support work-life balance
- Flexible, remote-first working environment allowing you to work where you thrive
- Annual team offsite to foster collaboration and team bonding
- Direct mentorship from leading professionals in finance and crypto industries
- Part of a young, dynamic, and globally distributed team of over 160 professionals
- Rated 4.9 out of 5 on Glassdoor, reflecting high employee satisfaction and company culture
Equal Opportunity
Decentralized Masters is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, sexual orientation, age, disability, or any other protected characteristic. We believe that diverse perspectives and backgrounds foster innovation and excellence in our mission to revolutionize DeFi education.