At Better Collective, we build sports media, betting, and AI-driven technology products for fans around the world.
Better Collective is a global digital sports media group, listed on the Nasdaq Copenhagen and Stockholm exchanges, on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, prediction markets, and AI.
With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, The Nation Network, Bolavip, as well as our AI-powered betting solution, Playbook, we are the digital home of sports fans and engage more than 112 million unique users worldwide each month.
We combine the scale of a corporation with the speed and mindset of a startup.
Our teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and leveraging AI and technology to build products and experiences that sports fans genuinely enjoy
We’re looking for two Commercial Content Writers & Editors to join our team and help us take ownership of the most important part of the American sporting week. In this role, you’ll write promotional and timely event-focused articles designed to convert new users to sportsbooks, prediction markets, DFS and casinos, publish them around the sports calendar, and keep the offers across our evergreen pages accurate and compliant. Alongside your own writing, you’ll edit and publish work coming in from our freelance team. We believe great SEO content isn’t the content with the most keywords, it’s the content that performs best in organic search. That starts with genuinely serving the reader who is about to place a bet. We’re not interested in creating a digital landfill.
- Edit, write, and publish daily and evergreen content covering sign-up offers across sportsbooks, prediction markets, and daily fantasy, aligned with the sports calendar and search demand.
- Keep live offers accurate, up to date and compliant, ensuring they display correctly across evergreen pages.
- Edit freelancer content and create long-form pieces where needed, including sportsbook reviews, promo code pages, and best-betting-site guides.
- Use AI as a content creation tool, editing and humanizing content to ensure it reflects genuine expertise and meets editorial standards.
- Work with SEO and marketing teams to optimize content, test promotional language, and improve performance.
- Work collaboratively toward content, user, and performance KPIs
- Availability to work Thursday through Monday, 12–8pm Eastern Time.
- Strong knowledge of sports, betting, prediction markets, and DFS, with hands-on experience using sportsbook, pick’em, and prediction market apps.
- Strong writing and editing skills, with the ability to work quickly, meet publishing deadlines, and maintain high attention to detail.
- A baseline understanding of SEO and experience producing content that performs in organic search.
- Strong understanding of offer terms and advertising requirements across different markets.
Nice to have:
- Experience with news SEO, Google News and AI Overviews.
- Experience covering regulated Canadian markets, particularly Ontario and Alberta.
- Experience creating and editing content using LLMs and prompt-based workflows.
- Expertise in sports betting and prediction markets.
- A global and collaborative work environment
- The opportunity to work with well-known sports and sports betting media and technology brands
- Learning and development opportunities
- The chance to work with colleagues across multiple countries and markets