Marketing & Content Manager
We are a live events company seeking a dynamic and innovative Marketing & Content Manager to support our digital marketing initiatives and content strategies. In this role, you will drive brand awareness, engagement, and conversion through compelling content creation and targeted marketing campaigns.
Your expertise in digital marketing tools, analytics, and creative design will be essential to elevate our online presence and achieve measurable results. This paid position offers an exciting opportunity to drive our marketing voice and make a significant impact across multiple channels.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement.
- Manage website content using Squarespace and other content management systems, ensuring timely updates, SEO optimization, and user-friendly navigation.
- Create engaging content including blog posts, landing pages, email newsletters, and social media posts that resonate with target audiences.
- Utilize SEO tools, keyword research, and analytics to improve organic search rankings and increase website traffic through effective SEO strategies.
- Oversee paid advertising campaigns including SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns to drive conversions.
- Implement marketing automation tools for lead nurturing, email marketing campaigns, and performance tracking to optimize ROI.
- Analyze web analytics reports using Google Analytics, Google Tag Manager, and other tools to measure campaign effectiveness and inform future strategies.
- Colloborate with team members to produce visually compelling assets for digital campaigns.
- Conduct A/B testing on landing pages and ad creatives to enhance conversion optimization efforts.
- Manage performance marketing initiatives by monitoring KPIs, adjusting bids, targeting parameters, and optimizing ad spend for maximum impact.
Experience
- Live in R&B, hip hop, and pop culture and spot trends early.
- Proven experience in digital marketing management with a strong focus on content creation, paid advertising campaign management, and web analytics reporting.
- Proficiency in SEO tools such as SEMrush or Moz; familiarity with Google Ads (AdWords), Facebook Advertising Manager, and other paid media platforms.
- Knowledge of marketing automation platforms like HubSpot or Mailchimp for email marketing campaigns.
- Ability to interpret web analytics data to inform strategic decisions in performance marketing efforts.
- Excellent copywriting skills tailored for diverse digital channels including social media, email campaigns, and landing pages.
Join us as a vital part of our team where your creativity meets data-driven strategy! We’re committed to fostering an energetic environment that encourages innovation while providing the resources you need to succeed in the fast-paced world of digital marketing.
Pay: $10.00 – $20.00 per hour
Expected hours: 15.0 – 20.0 per week
Work Location: Remote