Fractional Paid Social Media Strategist / Meta Ads Expert – $75.00 – $125.00 Per Hour
Dream + Go is a hospitality-focused digital marketing and content agency working with hotels, resorts, restaurants, and travel brands. Our approach connects compelling content and social media with measurable commercial outcomes, with an emphasis on driving qualified traffic, direct bookings, and attributable revenue.
We are seeking an experienced Fractional Paid Social Media Strategist / Meta Ads Expert who can independently own paid social strategy and execution for select Dream + Go clients.
This is not a full-time position and is not a management-only role. We are looking for a senior-level expert who can serve as the paid media authority in front of our clients while remaining completely hands-on inside Meta Ads Manager.
The Role
This person will function as Dream + Go’s fractional paid social expert, taking responsibility for paid media accounts from strategy through execution, optimization, reporting, and client communication.
You should be comfortable joining a client meeting and explaining the strategy to a Marketing Director or hotel executive — and then immediately going into Meta Ads Manager to personally build and launch the campaigns discussed.
You will work alongside Dream + Go’s account, creative, social, and production teams, but you will be expected to independently own the paid media discipline for the accounts assigned to you.
Key ResponsibilitiesPaid Media Strategy
Develop monthly and campaign-specific paid social strategies based on client objectives, budgets, audiences, seasonality, offers, and business priorities.
Recommend appropriate campaign objectives, audience strategies, funnel structure, creative formats, budget allocation, retargeting strategies, and testing plans.
For hospitality clients, translate marketing objectives into strategies designed to influence measurable outcomes including website traffic, bookings, revenue, ROAS, and cost of acquisition.
Hands-On Campaign Execution
Personally build, launch, and manage campaigns within Meta Ads Manager.
Responsibilities include campaign and ad-set configuration, audience creation, budget allocation, placements, pixel/event configuration, UTMs, creative uploads, copy implementation, campaign QA, and launch.
This role is intentionally hands-on. The person developing the strategy must also be capable of executing it without relying on a junior media buyer or separate implementation team.
Optimization & Performance Management
Actively monitor campaign performance and make optimization decisions on a daily or weekly basis depending on campaign volume and spend.
Manage budgets and pacing, evaluate creative performance, adjust audiences and placements, identify underperforming campaigns, scale successful campaigns, conduct A/B testing, and continually improve performance.
Proactively identify opportunities rather than waiting for the client or account team to flag performance issues.
Reporting & Revenue Attribution
Translate platform performance into clear business insights.
Analyze and communicate metrics including impressions, reach, CPM, CTR, CPC, conversions, CPA, ROAS, website traffic, booking activity, and attributable revenue where tracking allows.
Partner with Dream + Go to ensure reporting goes beyond platform metrics and helps clients understand the relationship between paid social investment and commercial performance.
Client Leadership
Serve as a trusted paid media expert in client meetings.
Present strategies and campaign recommendations, explain performance, answer technical questions, communicate optimization decisions, and make clear recommendations about where clients should allocate their paid social budgets.
The right person must be comfortable independently handling the paid media portion of a client relationship without requiring another senior media strategist in the room.
Creative Collaboration
Work closely with Dream + Go’s social, creative, and production teams to identify what content is needed for paid campaigns.
Provide actionable feedback on creative performance and recommend new concepts, formats, hooks, offers, messaging, and variations based on campaign data.
Ideal Experience
We are looking for someone with approximately 5–8+ years of hands-on paid social experience, ideally including agency or multi-client account experience.
The ideal candidate has:
- Deep expertise in Meta Ads Manager / Facebook & Instagram advertising
- Experience personally managing campaigns from strategy through implementation and optimization
- Strong understanding of Meta Pixel, Conversions API, events, attribution, UTMs, and conversion tracking
- Experience managing meaningful monthly media budgets
- Strong analytical skills and ability to turn performance data into recommendations
- Experience with retargeting, prospecting, lookalike audiences, testing frameworks, and full-funnel strategies
- Strong client-facing communication and presentation skills
- Ability to operate independently without extensive oversight
- Experience collaborating with creative and social teams
- Hospitality, hotel, travel, restaurant, or lifestyle brand experience strongly preferred
- Experience connecting paid media performance to bookings, e-commerce transactions, or revenue strongly preferred
What We’re NOT Looking For
We are not looking for someone whose experience is primarily coordinating paid media while another team executes it.
We are also not looking for a junior media buyer who requires senior strategic oversight.
This role requires someone who is simultaneously strategic, client-facing, analytical, and hands-on.
Engagement Structure
This is an independent contractor / fractional position paid on an hourly basis.
Hours may vary depending on the number of assigned clients and active campaigns. The relationship has the potential to grow as Dream + Go expands its paid media offering.
We are looking for someone who can become our go-to paid social expert — someone we trust to independently represent Dream + Go, advise our clients, and own paid social performance from strategy through execution.
Pay: $75.00 – $125.00 per hour
Expected hours: 2.0 – 3.0 per week
Work Location: Remote