Content Writer (Financial) – Social Media & Thought Leadership
What you’ll do
- Create compelling, accurate, and engaging content for clients in the financial services, investment, wealth management, banking, fintech, and related industries.
- Translate complex financial concepts, products, trends, and industry developments into clear, accessible content for U.S. audiences.
- Craft content for organic social media, paid advertisements, blogs, articles, newsletters, video scripts, executive communications, and thought leadership initiatives.
- Develop thought leadership content that positions financial professionals, executives, and organizations as credible authorities in their fields.
- Research financial and industry-related topics using reputable sources, reports, studies, interviews, and client-provided materials.
- Stay current on financial markets, industry trends, regulations, terminology, and developments relevant to assigned clients.
- Ensure all content is factually accurate, well-researched, appropriately sourced, and aligned with the client’s brand and communication objectives.
- Develop engaging storytelling and narratives while maintaining accuracy and credibility.
- Adapt writing style, tone, and complexity for different audiences, platforms, and financial topics.
- Ensure content adheres to brand guidelines and client-specific requirements.
- Proofread and edit content before publication, with a strong focus on accuracy, clarity, grammar, and attention to detail.
- Collaborate regularly with Account Managers, Content Managers, and creative teams to brainstorm and develop content ideas.
- Work closely with the Content Manager to maintain consistency in tone, voice, messaging, and quality across platforms.
- Conduct basic keyword research and apply SEO best practices where relevant.
- Create and maintain monthly editorial calendars for clients requiring ongoing content.
- Monitor and analyze content performance and use insights to improve future content.
Requirements:
- Bachelor’s degree in Finance, Economics, Accounting, Journalism, Communications, English, Marketing, or a related field.
- 2+ years of professional writing experience, with demonstrated experience writing about finance or financial services.
- Strong finance background or demonstrated financial expertise is required. This may come through professional experience in finance, banking, investment, wealth management, fintech, accounting, financial research, financial journalism, or a related field.
- Deep understanding of financial terminology, concepts, products, and industry trends.
- Ability to understand and accurately explain complex financial topics to non-expert audiences.
- Experience writing for U.S.-based financial companies, executives, professionals, or publications is strongly preferred.
- Experience creating thought leadership content that positions executives and organizations as industry authorities.
- Proven portfolio of published financial articles, social media content, thought leadership pieces, or similar work.
- Strong research skills and ability to work with multiple credible sources.
- Excellent writing, editing, grammar, spelling, and punctuation skills.
- Exceptional attention to detail, particularly when dealing with financial information, data, figures, and terminology.
- Ability to write in different styles, from highly informative and technical to conversational and engaging.
- Familiarity with social media platforms and current content trends.
- Ability to work independently, manage multiple assignments, and consistently meet deadlines.
- Ability to take complex client information and turn it into compelling content and narratives.
- Agency experience is preferred but not mandatory.
- Familiarity with financial compliance considerations and the importance of accuracy when creating financial communications is a strong plus.
- Experience with areas such as investment management, wealth management, banking, fintech, insurance, retirement, accounting, financial planning, or capital markets is a plus.