Social Media Manager, Evlo AI
The Social Media Manager owns organic social strategy for a technology brand, translating product positioning, customer insights, and industry trends into content that builds awareness, engagement, and qualified demand.
The role manages the editorial engine across LinkedIn, X, Instagram, YouTube, and emerging channels, partnering with product marketing, content, design, communications, and demand generation to connect daily publishing to measurable business outcomes.
Key Responsibilities
- Develop and execute an organic social strategy tied to brand, product, community, and pipeline goals across priority channels
- Own the social content calendar, briefing process, publishing workflow, and channel-specific creative for launches, campaigns, events, and thought leadership
- Write, edit, and publish posts, short-form video, graphics, and executive content using tools such as Sprout Social, Hootsuite, Canva, Figma, and Adobe Creative Cloud
- Monitor channel performance through native analytics, GA4, and reporting dashboards; optimize content based on reach, engagement, traffic, conversion, and audience growth
- Build a structured social listening and community-management program, responding to customers and identifying trends, risks, advocates, and content opportunities
- Partner with product marketing, demand generation, communications, and sales to amplify launches, customer stories, webinars, and integrated campaigns
- Manage external freelancers, creators, and agency partners while maintaining brand voice, content quality, approvals, and publishing deadlines
What We Are Looking For
- 3-6 years of experience managing social media, content marketing, brand, or digital marketing programs, preferably within a B2B or B2C technology company
- Demonstrated success developing channel strategies and producing content for LinkedIn, X, Instagram, YouTube, and related platforms
- Strong copywriting, editing, and storytelling skills with the ability to adapt messaging by audience, format, and platform
- Hands-on experience with social publishing, listening, and analytics tools such as Sprout Social, Hootsuite, Brandwatch, GA4, or equivalent platforms
- Data-driven approach to defining KPIs, building performance reports, running content tests, and turning insights into an actionable editorial plan
- Highly organized project manager who can coordinate cross-functional reviews and deliver multiple campaigns on schedule
- Bachelor’s degree in marketing, communications, journalism, or a related field; Bonus: experience with paid social, influencer or creator programs, executive social, video production, or marketing automation