Copywriter (Remote)
Location: United States, PST/MST
Workplace: Remote
Employment Type: Full Time
Experience: 3–5 years
Core Areas: Direct-response copywriting, performance marketing, e-commerce copy, SEO, CRO, A/B testing, VSL scripts, FTC/FDA compliance
Compensation: $90,000-$100,000 per year
About the Role
This opportunity is for a Copywriter (Health & Wellness) responsible for creating persuasive, high-performing copy across paid media, landing pages, email, SMS, product descriptions, blogs, video assets, and other digital channels. The role supports omni-channel brand marketing initiatives and focuses on content that educates audiences, strengthens brand messaging, and drives engagement and conversions.
The position requires strong direct-response and performance marketing copywriting skills, along with experience in SEO, CRO, A/B testing, and data-informed optimization. The Copywriter will also work with FTC and FDA requirements, product claims, disclaimers, consumer research, performance metrics, and cross-functional marketing teams to maintain accurate, compliant, and consistent messaging.
What You’ll Do
- Write compelling, high-performing copy for paid media, landing pages, email campaigns, SMS, product descriptions, blogs, and other digital channels.
- Create persuasive direct-response and brand performance marketing content that communicates product benefits and drives conversions.
- Develop clear, concise, and engaging scripts for Video Sales Letters and other video assets.
- Adapt tone, voice, and messaging for different audiences, campaigns, and distribution channels.
- Optimize copy for SEO, engagement, and conversion while maintaining brand consistency and compliance with FTC and FDA regulations.
- Partner with marketing and content leads to maintain an organized content calendar and ensure deliverables are accurate, timely, and aligned with marketing goals.
- Work with Product Development and Customer Experience teams to translate complex information into clear, educational, consumer-friendly messaging.
- Partner with Paid Media, Social, Content, Design, and Email/SMS teams to align copy with campaign goals and creative direction across channels.
- Serve as a key proofreader for marketing and product assets, including product labels, to ensure compliance, accuracy, clarity, quality, tone, and consistency.
- Use data-driven insights and A/B testing to refine ad copy, headlines, and messaging strategies.
- Monitor content performance metrics, including click-through rates, conversions, and engagement, to improve copy effectiveness.
- Stay current on industry trends, emerging content strategies, and direct-to-consumer marketing best practices.
- Conduct ongoing consumer and competitive research to support content development and keep messaging relevant.
Qualifications
Required Experience
- 3-5 years of experience writing direct-response, performance-based, or e-commerce marketing copy.
- Proven portfolio demonstrating high-performing digital content, including ads, landing pages, emails, or product descriptions.
Required Skills
- Exceptional writing, editing, and proofreading skills with strong attention to detail.
- Ability to create persuasive copy that supports engagement, conversions, and brand consistency.
- Familiarity with SEO, conversion rate optimization, and A/B testing methodologies.
- Ability to adapt tone, voice, and messaging across different audiences, campaigns, and channels.
- Working familiarity with product claims, disclaimers, and guidelines to maintain accurate and consistent brand representation.
- Ability to interpret performance data, including CTR, conversions, and engagement, and use insights to improve copy.
- Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Ability to write compliant marketing content within FTC and FDA requirements.
Education
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
Preferred Qualifications
- Experience writing for the health and wellness industry.
Benefits
- Flexible time off.
- Nine annual company holidays.
- Paid day off for your birthday.
- 100% company-paid base medical, dental, and vision insurance for employees.
- 100% company-paid life insurance.
- 100% company-paid short-term disability coverage.
- 401(k) with safe harbor and profit-sharing contributions of up to 5%.
- Matching charitable contributions up to $2,500 per year.
- $1,200 annual work-from-home stipend.
- Employee recognition and rewards program.
- Pet insurance.
- Employee product samples and discounts.
- Professional development fund.
- Free Calm app subscription.