Paid Social Media Specialist
Paid Social Media Specialist – Overall Roles and Responsibilities
- Create and implement paid social media plans to support the business objectives of clients.
Specific Responsibilities
- Perform research on target audiences.
- Develop/implement social media strategies to achieve client business objectives.
- Create and publish engaging ads.
- Work with editorial staff and design to ensure the highest quality work.
- Ensure brand consistency in all communication.
- Monitor performance of campaigns using social media reporting tools and web traffic metrics.
- Utilize AI to expeditiously create/implement the highest quality most impactul ads.
- Stay up to date with the latest social media practices and technologies.
Competencies
- Proven work experience as a social media manager.
- Hands on experience in content management.
- Excellent copywriting skills.
- Eye for innovative ways to connect with target audiences.
- Ability to deliver creative content (text, image and video).
- Solid knowledge of Facebook, Instagram, TikTok, and LinkedIn platforms.
- Solid knowledge of social media performance monitoring tools.
- Excellent communication skills.
- Excellent Meta and Google analytical skills.
- At least 5 years of paid social media management experience.
Other Qualifications Required for Fulfilling Role
- Enjoy working with people; excellent communication skills.
- Team player, flexible, on time, trustworthy, and responsible.
- Establish and uphold the highest standards.
- Personal conduct.
- Patience and pleasant interaction with all parties involved with business.
About CMC Media & Marketing Group
CMC Media & Marketing Group is a leader in print and online magazine publications in the Southeast TN and North Georgia markets. Under Digital Smart Marketing, it is also among the most capable and trusted full-service marketing agencies.
The company is known for its philanthropic work. Through its annual event – The Moth Ball by CoityScope – it has gifted over $600k to local non-profits who care for women in need. It has also helped raise close to $100k for area schools, and it has provided more than $1.5MM in complimentary advertising to charitable health and wellness orgainziations. Among those are the Austin Hatcher Foundation for Pediatric Cancer, Susan G. Komen, The ALS Association, Volunteers in Medicine, and the Kidney Foundation. See more about our company at www.cmcmmg.com
Job Type: Full-time
Expected hours: 8.0 – 12.0 per week
Experience:
- social media marketing: 5 years (Preferred)
Work Location: Remote