Social Media Manager (Experienced —SEO a plus)
We are seeking a dynamic and experienced Social Media Manager to lead our digital storytelling across multiple platforms. This role is perfect for a creative, detail-oriented professional who thrives on building engaging online communities and driving brand awareness through innovative content marketing strategies. Your expertise in social media management, combined with a solid understanding of SEO and digital marketing analytics, will empower us to connect authentically with our audience and elevate our online presence. Join us to craft compelling narratives, monitor media performance, and shape the future of our brand’s digital voice.
Responsibilities
- Develop and execute comprehensive social media strategies aligned with brand goals across all major platforms including Facebook, Instagram, TikTok, LinkedIn, and emerging channels.
- Create, curate, and manage engaging content tailored for each platform, utilizing graphic design tools such as Adobe Photoshop and Adobe Illustrator to produce visually appealing posts.
- Monitor social listening tools to gauge audience sentiment, identify trends, and respond promptly to community interactions to foster relationships.
- Implement social media advertising campaigns using Facebook Advertising and other paid media tools to maximize reach and engagement.
- Analyze social media metrics through platforms like Google Analytics, Buffer, Hootsuite, and native platform insights to assess campaign performance and optimize future strategies.
- Coordinate with public relations teams to ensure consistent messaging and enhance brand reputation online.
- Conduct keyword research and incorporate SEO best practices into content creation for improved visibility in search engine results.
- Manage media editing tasks including video editing and photo editing to produce high-quality multimedia content that resonates with target audiences.
- Stay current with industry trends in digital marketing performance monitoring, social media content marketing, branding, e-commerce integration, and new social platforms to keep our strategies innovative.
Qualifications
- Proven experience managing social media accounts for brands or organizations with a strong portfolio demonstrating successful campaigns.
- Proficiency in social media management tools such as Hootsuite, Buffer, or similar applications.
- Skilled in graphic design software including Adobe Creative Suite or Canva for content creation.
- Strong understanding of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
- Experience with social listening platforms and social media analytics tools to track engagement metrics and inform strategy adjustments.
- Knowledge of paid advertising campaigns on Facebook Advertising and other digital ad platforms.
- Excellent content writing skills coupled with proofing expertise to ensure clear messaging and brand consistency.
- Ability to analyze digital marketing performance data effectively to guide decision-making processes.
- Exceptional relationship management skills for engaging with influencers, partners, community members, and internal teams.
- A passion for digital marketing innovation combined with a proactive approach to learning emerging trends in the social media landscape.
Join us as a Social Media Manager to shape compelling narratives that inspire action! Your creativity will drive our brand forward while your analytical skills will ensure every campaign hits the mark—making a real impact in the digital world!