Copywriter, BEAM Minerals – $20-$25/hour
BEAM Minerals is an inspired, fast-growing company that makes plant-based full-spectrum mineral replenishment. Our mission is to help people Come Alive from the Inside! We work hard to support our customers, partners, vendors, teams, and ourselves in creating products, relationships, and environments that embody this potential. We strive to make BEAM Minerals a place where people enjoy coming to work, feel valued, and are acknowledged for their contributions.
Here is where you come in…
We are seeking a full-time Copywriter whose primary mission is to serve as the creative voice of our brand. In this core capacity, you will craft fresh, concise, and compelling copy for use on various platforms to tell our story, deliver information, and connect with our community.
Is this you?
As a talented copywriter and storyteller, you find fulfillment in crafting compelling narratives that educate and inspire. You are passionate about the creative side of building a brand, connecting high-level creative vision with engaging content to support our expanding wellness initiatives. You have an appreciation for written language and understand how to craft clear, accessible copy that resonates with different types of readers. You know how to take a complex idea or message and distill it down to its essence without losing its meaning or impact. You thrive in a collaborative environment, and welcome thoughtful feedback.
Key Responsibilities
- Primary Copywriter: Serve as the primary copywriter for the BEAM Minerals and Caroline Alan brands, creating high-quality, engaging copy across email campaigns, promotional landing pages, website content, print materials, digital ads, and more.
- Brand Voice Mastery: Serve as the primary copywriter for all BEAM Minerals marketing initiatives, ensuring a consistent and inspired tone across all channels.
- Campaign Strategy: Design drip campaign messaging and email flows that nurture customer relationships through storytelling and by providing relevant and timely information in extremely accessible ways.
- Messaging and Storytelling: Translate campaign goals, product information, and creative direction into clear, compelling narratives, headlines, calls to action, and supporting copy for each audience and channel.
- Wellness and Scientific Messaging: Research unfamiliar topics, work from approved source material, and communicate complex concepts accurately and accessibly without overstating claims.
- Collaboration and Revisions: Partner with marketing, creative, and business stakeholders to clarify briefs, incorporate feedback, proofread carefully, and carry copy through final approval.
- Evolving Brand Needs: Provide copy and messaging support for new channels, campaigns, and ad hoc priorities as BEAM Minerals and the Caroline Alan brand evolves.
Qualifications
- 2+ years of professional copywriting experience.
- Exceptional ability to adapt brand voice and master complex topics (mineral nutrition).
- Experience providing reference and citation information to back up content in blogs, newsletters, etc.
- Portfolio: Please provide a link to an online portfolio or relevant writing samples showcasing your ability to adapt tone and master complex topics.
- Customer Insight: Proven experience writing for specific customer personas or segments, demonstrating an understanding of target audience psychology and journey.
- Demonstrated ability to turn briefs, source material, and stakeholder input into polished copy that meets the intended objective.
- Experience receiving feedback, managing revisions, and delivering accurate work on agreed timelines.
- Strong judgement about when to ask questions, verify a wellness or scientific claim, or seek approval before content is finalized.
- Experience effectively utilizing AI tools the copywriting process, improve efficiency and refine content while maintaining strong editorial judgement, brand voice, and accuracy.
- Demonstrated experience proofreading and editing copy for accuracy, consistency, grammar, tone, and brand alignment, with the ability to strengthen and refine others’ writing while preserving the intended message and voice.
Location: Fully remote (U.S. based preferred)
Start Date: As soon as possible
Compensation: $20-$25 per hour with flexibility based on experience and qualifications.
Benefits: Paid time off (PTO) and opportunities for professional growth and advancement within the company.
Pay: $20.00 – $25.00 per hour
Expected hours: 40.0 per week
Benefits:
- Paid time off
Work Location: Remote