Web Content Specialist – $50,000.00-$55,000.00/year




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We are looking for an SEO Content Specialist to own copywriting deliverables across our growing client portfolio.

This role is ideal for a strong writer with a working background in SEO who wants to deepen their experience across content strategy, on-page optimization, link building, and other areas of organic search. You will help create, edit, and manage approximately 60 pieces of website content per month across roughly 20 clients, including blog articles, service pages, location pages, and other SEO-focused website content.

Strong writing and editorial skills are our top priority, but candidates should also understand the fundamentals of SEO content creation, including keywords, search intent, internal linking, and on-page optimization. Experience with AI prompting, projects, skill creation, and AI-assisted workflows is also important.

You’ll work closely with our SEO Director and have the opportunity to expand your role within the department. In addition to managing content, we plan to involve this position in link building, on-page SEO, and broader campaign work.

What You’ll Do

  • Manage SEO content production across approximately 20 client accounts
  • Help produce roughly 60 new pages per month, including blog articles, service pages, location pages, and other website content
  • Use AI tools and MCP connectors to assist with research, outlining, drafting, and content development
  • Review and edit AI-assisted content for grammar, clarity, accuracy, tone, structure, and overall writing quality
  • Ensure content aligns with each client’s brand voice, services, audience, and messaging
  • Identify generic, repetitive, awkward, or inaccurate AI-generated writing and revise it into natural, client-specific content
  • Research client industries, services, competitors, and subject matter to support accurate content creation
  • Follow content briefs, keyword targets, brand guidelines, and SEO recommendations
  • Adapt your writing and editing style across a wide variety of industries and client voices
  • Work directly with the SEO Director to understand how content supports rankings, traffic, leads, and broader SEO strategies
  • Take on additional SEO responsibilities as you develop in the role
  • Become involved in our link building process, including research, prospecting, content support, and outreach

What We’re Looking For

We are looking for someone who can do more than generate content. You should be able to recognize what makes writing clear, natural, helpful, and appropriate for a specific brand.

A strong candidate will be comfortable reviewing AI-assisted drafts critically rather than accepting the first output. You should know when something sounds repetitive, overly generic, awkward, inaccurate, or inconsistent with the way a client communicates.

Strong candidates will have:

  • A background in writing, journalism, communications, marketing, English, or a related field
  • Previous experience creating or optimizing content for organic search
  • Excellent writing, grammar, proofreading, and editing skills
  • A working understanding of SEO fundamentals, including keyword targeting, search intent, internal linking, title tags, headings, and on-page optimization
  • Strong editorial judgment and attention to detail
  • The ability to identify awkward phrasing, repetition, weak transitions, factual issues, and inconsistencies in tone or brand voice
  • Strong research skills and the ability to become familiar with unfamiliar industries and topics
  • Hands-on experience with AI tools such as ChatGPT, Claude, Claude Cowork, ChatGPT Work, or similar platforms
  • Experience using AI for more than one-off prompts, including building repeatable workflows, refining instructions, organizing research, and improving the efficiency of content production
  • The ability to critically review, fact-check, and improve AI-generated content rather than treating AI output as a finished product
  • The ability to manage a consistent content workload across multiple clients and deadlines
  • An interest in expanding their skills across other areas of SEO

Nice to Have

  • Experience with SEO tools such as Ahrefs, Semrush, or Google Search Console
  • Experience writing for the healthcare and medical industry
  • Experience working in WordPress or another CMS
  • Previous agency experience or experience managing content across multiple brands
  • Previous link building, outreach, or digital PR experience
  • Experience developing automated or AI-assisted content workflows

What Success Looks Like

Your initial focus will be learning our clients, processes, and content standards while becoming comfortable managing a high-volume content workflow.

We want someone who can help us use AI efficiently without sacrificing writing quality. That means understanding when AI is useful, when an output needs significant revision, and when a draft should be reconsidered altogether.

As you grow in the role, you will also learn more about the strategy behind the content you are producing, including keyword targeting, search intent, on-page optimization, internal linking, content planning, and link building.

Our goal is for this position to develop into a broader SEO role with opportunities to take on additional responsibilities over time.

About Aspire Digital Solutions

Aspire Digital Solutions is a digital marketing agency focused on helping businesses improve their visibility, reach the right audiences, and generate measurable growth online.

Our SEO team works across a diverse range of industries, giving you the opportunity to work with different brands, audiences, and content strategies while developing a broader understanding of SEO.

This is a fully remote position reporting directly to the SEO Director.

How to Apply

Please submit your resume along with 2 to 4 examples of previous writing work.

Examples may include:

  • Website copy
  • Blog articles
  • Service or product pages
  • Marketing content
  • Journalism or editorial writing
  • Other professional writing that demonstrates your ability to write and edit clearly

If available, you may also include examples of SEO-focused content or work created using an AI-assisted writing process.

We care most about the quality of your writing, your editorial judgment, your understanding of content and its role in the SEO ecosystem, and your ability to learn and grow within the department.

Pay: $50,000.00 – $55,000.00 per year

Benefits:

  • Dental insurance
  • Health insurance
  • Vision insurance

Work Location: Remote