Copywriter (Health & Wellness) – $90,000-$100,000/year
Hi-Altitude Brands, through our flagship brand Stonehenge Health, is a rapidly expanding direct-to-consumer supplement company dedicated to promoting healthier, more vibrant lifestyles. We specialize in developing premium, science-backed formulations that feature clinically studied branded ingredients, setting us apart from competitors in the health and wellness industry. Our products are accessible to a wide audience through our website, Amazon, and Walmart, allowing us to reach hundreds of thousands of customers nationwide. As a fully remote organization, we prioritize autonomy, ownership, and results-driven performance. Our fast-paced environment encourages innovation, constant testing, and high standards, making it an ideal workplace for professionals who thrive on making a measurable impact.
About The Role
We are seeking a talented and creative Copywriter to join our dynamic marketing team. This role reports directly to the Director of Copy and is instrumental in supporting all omni-channel brand initiatives across our portfolio of health and wellness brands. The ideal candidate is passionate about crafting persuasive, engaging, and compliant copy that resonates with audiences and drives conversions. You will play a key role in shaping our brand voice, creating compelling content that inspires, educates, and motivates consumers across various marketing channels. Your work will involve developing high-quality copy for paid media, landing pages, email campaigns, SMS, product descriptions, blog posts, and video assets, ensuring consistency and alignment with brand messaging and campaign objectives.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
- 3–5 years of experience in writing direct-response, performance-based, or e-commerce marketing copy
- Proven portfolio showcasing high-performing digital content such as ads, landing pages, emails, or product descriptions
- Familiarity with product claims, disclaimers, and industry guidelines to ensure compliance
- Exceptional writing, editing, and proofreading skills with meticulous attention to detail
- Knowledge of SEO, conversion rate optimization (CRO), and A/B testing methodologies
- Strong organizational skills with the ability to manage multiple projects and deadlines efficiently
Responsibilities
- Write compelling, high-performing copy for paid media campaigns, landing pages, emails, SMS, product descriptions, blogs, and other digital channels
- Develop persuasive direct-response and brand storytelling content to highlight product benefits and enhance conversions
- Create clear, concise, and engaging scripts for Video Sales Letters (VSLs) and other video assets
- Adapt tone, voice, and messaging to suit different audiences, campaigns, and distribution channels
- Optimize all copy for SEO, engagement, and conversion while ensuring compliance with FTC & FDA regulations
- Collaborate with marketing and content teams to maintain an organized content calendar and ensure timely delivery of all assets
- Work with Product Development and Customer Experience teams to translate complex information into accessible, educational messaging for consumers
- Partner with Paid Media, Social, Content, Design, and Email/SMS teams to align copy with campaign objectives and creative strategies
- Proofread and review marketing materials, labels, and product assets for accuracy, compliance, and brand consistency
- Leverage data insights and A/B testing results to refine messaging strategies and improve content performance
- Monitor key performance metrics such as click-through rates, conversions, and engagement to optimize future content
- Stay informed on industry trends, emerging content strategies, and best practices in direct-to-consumer marketing
- Conduct ongoing research on consumer preferences and competitive landscape to keep messaging relevant and impactful
Benefits
- Competitive salary range of $90,000-100,000 annually, with bonus eligibility
- Flexible time off policy plus nine annual company holidays
- Paid day off for your birthday to celebrate your special day
- 100% company-paid Medical, Dental, and Vision insurance coverage for employees
- Company-paid Life Insurance and Short-Term Disability coverage
- 401(k) plan with safe harbor and profit-sharing contributions up to 5%
- Matching charitable contributions up to $2,500 annually
- Work from Home stipend of $1,200 per year to support remote work setup
- Employee recognition and rewards programs
- Pet insurance options
- Access to employee product samples and exclusive discounts
- Professional development fund to support ongoing learning
- Free Calm App subscription for mental wellness and relaxation
Equal Opportunity
Hi-Altitude Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all employees, regardless of race, gender, age, sexual orientation, disability, or background. We believe that a diverse team fosters innovation and drives our success, and we are dedicated to providing equal employment opportunities across all aspects of employment.