Theorist Inc. is one of the largest and most respected new media production studios and YouTube creator studios. We produce flagship channels ”Game Theory,” ”Film Theory,” ”Food Theory,” “Style Theory,” and ”GTLive.” Theorist has a combined subscribership of ~45M subscribers on YouTube and garners 100M+ views/month.
The Role
The Theorist team is looking for a passionate, organized, and collaborative Content Coordinator to join our team. This person will support the day-to-day management and execution of content across YouTube, Instagram, TikTok, and TheoryVerse, with responsibilities including content packaging, video title ideation, copywriting, scheduling and publishing content, social ideation and execution, data pulling, and reviewing content for quality and accuracy.
The ideal candidate will have an enthusiastic attitude, a passion for learning, and a willingness to incorporate feedback from other team members. They should bring a “no task is too big or too small” mindset and be comfortable jumping in wherever needed to help the team succeed.
Theorist is an extremely collaborative working environment, so strong communication skills and an eagerness to contribute ideas are essential. The ideal candidate will also be self-motivated, highly organized, and able to work both independently and collaboratively across teams.
This is a full-time, remote-eligible position with some limited weekend work required.
What You’ll Do
Content Packaging & Positioning
- Ideate and generate high-performing video titles aligned with Theorist best practices and established channel formats.
- Participate in brainstorms and performance-driven sessions.
- Create copy for use in YouTube descriptions and social posts.
- Ensure timely delivery of thumbnails from the Thumbnail Team prior to upload.
- Manage title and thumbnail A/B testing strategy and execution.
- Upload and finalize titles, thumbnails, descriptions, credits, metadata, subtitles, and SEO elements.
Upload Operations & Optimization
- Upload and schedule all long-form content across assigned channels & platforms.
- Upload short-form content across YouTube, TikTok, and Instagram in collaboration with the social team.
- Optimize videos for performance, including content settings, chapters, end screens, playlist placement, ad break placement, collaborations, and merch tagging, as well as alt text and talent tagging on social platforms.
- Review videos before and after uploading to ensure all elements are accurate and functioning properly.
- Flag and coordinate the resolution of any issues identified prior to or after publishing.
Channel Merchandising & Page Health
- Maintain channel pages, branding, graphics, and playlists to ensure they remain current and aligned with programming priorities.
Brand & Sponsored Content Support
- Ensure accurate delivery of agreed-upon sponsor elements, including titles, descriptions, cards, links, tagging, and crossposting.
Community & Audience Management
- Manage comments and community posts across platforms as assigned.
- Support moderation efforts in alignment with channel guidelines, flagging emerging audience issues, feedback, or sentiment trends to leadership.
Cross-Functional & Strategic Support
- Support social strategy, ideation, and execution.
- Pull channel data and support performance analysis and reporting.
Requirements
- Experience managing social media platforms, including TikTok, Instagram, and YouTube
- Strong writing skills, with the ability to craft clear, engaging copy across platforms.
- Strong attention to detail and problem-solving skills
- Excellent organizational and time management skills, with the ability to multitask and prioritize work
- Outstanding communication and interpersonal skills
What You’ll Bring
- Extensive knowledge of YouTube and social media platforms, as well as digital trends and creators
- An analytical and curious mindset, with the ability to identify patterns, draw insights, and continuously learn from performance data
- Positive, can-do attitude in a low-ego environment
- A creative mind with the ability to suggest improvements
- A hardworking mindset and the ability to receive and incorporate constructive feedback
- An eagerness to learn and grow alongside constantly evolving platforms
- A passion for creating great content
What You’ll Get
- Competitive salary
- Full benefits including health insurance and retirement plans
- Joining a well-respected company with multiple top channels in the space
- Opportunity to support scaling a team in hyper growth
- Opportunity to learn and be coached on production skills
- Supportive environment where all ideas are welcomed and encouraged
- Fun HQ work environment if based in Raleigh, North Carolina
- All equipment needed for the role
Job Type: Full-time
Pay: $45,000.00 – $55,000.00 per year
Benefits:
- 401(k)
- Flexible schedule
- Health insurance
- Paid time off
Application Question(s):
- Are you already familiar with Theorist’s online presence?
Work Location: Remote